האינטרנט המשתנה - סהר מלובני

1. THE CHANGING INTERNET האינטרנט המשתנה סהר מלובני

2. The Future: Technology Out, Pringles In Technology tomorrow will be very different than today’s Today, some people are even using a Pringles can as an antenna to break into wireless networks OPENING CASE STUDY

3. In London’s financial district, over two-thirds of the wireless networks could be broken into by using a Pringles can Pringles cans are somewhat far-fetched CAVEs, biometrics, and biochips are just around the corner OPENING CASE STUDY

4. Technological changes will be unbelievable You need to focus on how they will change your personal and business life Don’t get caught up in only the technology itself INTRODUCTION

5. INTRODUCTION

6. The Internet is the most visible and explosive • The future… • Free Internet phone calls • Push, not pull and personalization • Renting software from ASPs • Information supplier convergence THE CHANGING INTERNET

7. Not quite here yet, but on the horizon Use your ISP connection and computer to make phone calls Will increase mobility Will also increase dependency on technology Free Internet Phone Calls

8. Free Internet Phone Calls

9. We live in a “pull” environment That is, you visit Web sites and request information, products, and services The future is a “push” environment Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile Push, Not Pull Technologies and Personalization

10. This isn’t spam or mass e-mail • Businesses will know so much about you that they can tailor and customize offerings • Consider a GPS cell phone and a movie rental store that monitors where you are • A system will determine if there any movies you like but haven’t seen • The system will call you on your cell phone Push, Not Pull Technologies and Personalization

11. It will do so because of a personal data warehouse Push, Not Pull Technologies and Personalization

12. Businesses already do this You may soon rent personal productivity software Maybe $.25 per session You can use your PDA to build elaborate graphs You won’t need a full-blown computer Renting Software from ASPs

13. Renting Software from ASPs

14. Privacy and reliability will be important Privacy – it’s easier to obtain your information from a Web server than from your computer Reliability – what happens if the ASP Web site goes down? Renting Software from ASPs

15. You have many information suppliers • Newspaper • Magazines • ISP • Personal Web portal • These may converge, through mergers and acquisitions Information Supplier Convergence

16. Once merged, you may have one business that provides everything • Phone • Internet access • Cable TV • News service • That company will be able to better filter information for you Information Supplier Convergence

17. Thanks