Understanding Logos: Importance, Examples, and Uses in Branding

Jan 01, 2026

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A logo is a visual symbol representing a brand or organization, designed to convey its identity. This assignment explores the ten most popular logos worldwide, showcasing their distinctive shapes and colors. You'll sketch a logo and name the organization it represents. Additionally, we will identify five business documents, such as letterheads and business cards, where logos appear and discuss whether the same logo is consistently used across these documents. Finally, using provided resources, we will analyze how logos from brands such as Apple, Google, and Coca-Cola are utilized for advertising, persuasion, education, and more.

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Understanding Logos: Importance, Examples, and Uses in Branding

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Homework Recap Explain what is a Logo? Find out the 10 most popular logos in the world today? Sketch the logo and name the organisation. List 5 business documents where you would find a logo. Is same logo used on all business documents or are they different explain your answer.
Using this hyperlink… describe the following to 10 brands. http://www.rankingthebrands.com Describe how the logos are used to Advertise Persuade Entertain Influence Educate Inform
Apple
Google
Microsoft
BMW
IBM
Amazon.com
Toyota
Coca Cola
Facebook
Walmart