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Making Policy Lemonade out of Statistical Lemons:. The NCLB Communications Challenge. The Challenge. Communicate to parents, citizens, and key community stakeholders that some schools need improvement… without suggesting that schools, or school system, is “failing.”.

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making policy lemonade out of statistical lemons

Making Policy Lemonade out of Statistical Lemons:

The NCLB Communications Challenge

slide2

The Challenge

Communicate to parents, citizens, and key community stakeholders that some schools need improvement… without suggesting that schools, or school system, is “failing.”

a brief michigan background
A Brief Michigan Background
  • Michigan one of first states in nation to implement AYP
  • Since 1997, Michigan has required schools to demonstrate adequate yearly progress in math, reading, science and writing.
  • The NCLB Act of 2001 put us further down the “ladder of consequences” than other states.
the plan
The Plan
  • Define the Message
  • Develop a POLICY-BASED Improvement Plan
  • COMMUNICATE PLAN – Not Problem
defining the message
Defining the Message
  • Ban the Word Failure
  • Focus on What the Data Can Do
  • Focus on the Spirit of the Law
michigan s key message
Michigan’s Key Message

Nearly 90% of Michigan’s schools achieved new federal guideline goals…but we cannot leave ANY child or school behind.

The data gathered through NCLB allows us to focus with laser-like precision on the 10% of schools that need our help the most.

michigan s improvement plan
Michigan’s Improvement Plan

Michigan will focus its resources and support on assisting “high-priority” schools that immediately take specific, rigorous turn-around actions to improve performance for their children.

AYP Challenge = Community Challenge

michigan s nclb partnership
Michigan’s NCLB Partnership

Schools That:

  • Develop an AYP-specific improvement plan
  • Attend a “Principal’s Academy”
  • Conduct Summer Leadership School

Can Count on Support of NCLB Partnership

michigan s nclb partnership1
Michigan’s NCLB Partnership

The Partnership Offers:

  • State of Michigan directed resources
  • Mentor Michigan partnership
  • Faith/Community partnerships
  • Business partnerships
communicating the plan
Communicating the Plan

Identify Key Stakeholders:

  • Superintendents
  • Administrators
  • Educators
  • Parents
  • Community/Business Leaders
communicating the plan1
Communicating the Plan

Identify Department/Executive Office Roles

  • Department of Education
    • Direct communication with districts
    • Development of materials
    • Compilation of data
    • Implementation of policy directives
communicating the plan2
Communicating the Plan

Identify Department/Executive Office Roles

  • Executive Office
    • “Air Cover” for communication w/districts
    • Policy Development
    • Strategy Development
    • Compilation of data
    • Implementation of policy directives
communicating the plan3
Communicating the Plan

Implement Tactics:

  • Direct communication with districts and Supers well in advance
  • Use Media as Conduit to communicate with parents and the community
michigan s plan implementation
Michigan’s Plan Implementation
  • MDOE notifies districts of internal staff meetings to develop Improvement Plan
  • Governor reaches out to labor, education, biz, and faith community to secure buy-in to plan
  • MDOE sends AYP data to schools; schools have 10 days to appeal
  • MDOE advises media (via call to one key reporter) data will be released in 10 days
michigan s plan implementation1
Michigan’s Plan Implementation
  • Governor schedules AYP Partnership Meeting – asks Supers to invite key participation
  • Media staff schedules press conference to announce plan following Partnership Meeting
  • Roundtable w/press to explain Governor’s improvement plan, review data, NCLB process
  • Partnership Meeting & Press Conf.
  • Other Options – Op-Eds, letters to editor
michigan s results
Michigan’s Results
  • “Governor Outlines Plans to Help Underperforming Schools.”
      • - Detroit Free Press, April 14
      • “Granholm Vows to Fix Failing Schools”
      • - The Detroit News, April 15
      • “Poorly Performing Schools Say They Welcome State Help”
      • - Booth Newspapers, April 15
where we go from here
Where We Go From Here
  • MEAP Issues
  • Media Seminar
  • Outreach to Partnership