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Rockwell Automation. Best in France Case Study by. Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet. The Rockwell Company Rockwell Products Company's clients France – Reasons for Investing Constraints in France Adaptation to France Key Constraint Costs

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rockwell automation

Rockwell Automation

Best in France Case Study

by

Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet

executive overview
The Rockwell Company

Rockwell Products

Company's clients

France – Reasons for Investing

Constraints in France

Adaptation to France

Key Constraint Costs

Key Benefits

Essential Advice

Executive Overview
rockwell automation3
Rockwell Automation
  • Came to France in 1984
    • Head quarters in Bruxels for the EMEA (Europe, Middle East, Africa) countries
  • Sales and Consulting
    • Industrial automation power, control and information solutions
  • Key figures (2003)
    • World Sales – $4.1 Billion
    • Sales in France- $ 711 Million
    • Profit - $ 1,352 Million
company products
Company products
  • Leading product lines
    • Allen Bradley, Reliance Electric, Dodge and Rockwell software
  • Fabrication units
    • Brussels,Holland and other European countries, except in France
  • No plans for any further expansion in France
company s clients
Company's clients
  • Clients - All industries
    • Michelin in Europe
  • Competitors
    • Schneider and Siemens
  • Expectations
    • High Quality Products,
    • Competitive Adv - Industrial solutions
  • France
    • Important market for growth about 20 years ago
france reasons for investing
France – Reasons for Investing
  • European Market
    • Growth Opportunities, Product lines which could be attractive
  • Countries Considered
    • Belgium, Netherlands and Germany
  • Why France ?
    • Concentration of Potential clients
    • US market is saturated
    • Good sales and Technical assistance
company values
Company values
  • Values which were different
    • No of working hours - 35 hr /week
    • Union laws – simple and contractual in US
    • US companies are primarily driven by profit motive
  • Steps taken
    • Tried to adopt the French values rather than changing them
    • Hired french employees
constraints in france
Constraints in France
  • Poor economic growth
    • Negative Profits margins
    • Culture Difference
  • Rigid labor unions
  • Rigid social laws
  • Less working hours as compared to US
  • More free days than Americans
  • Translating english documents in french
adaptation to france
Adaptation to France
  • Adaptations made by the company
    • French employees in Franc Compensation
    • Union is voted in the firm
    • Followed the French working hours
    • Motivation
    • Training to sales men in French/English
    • Very few expatriates
key constraint costs
Key Constraint Costs
  • Key Constraint Costs
    • Hiring workforce who can speak in French
    • Hiring French executives to guide in the setup process
    • Communication constraints
    • Belgium and Germany scored over France in the communication aspects
key benefits
Key Benefits

The key benefits of being in France

  • One of the largest global markets
  • Emergence of new technologies and industry
  • Creative and hardworking labor force
  • Potential to expand business
    • Main reason for Rockwell to invest in France
essential advice
Essential Advice
  • Should take help from ministers of foreign affairs, from chamber of commerce about fiscal advantages
  • Should take the help of few French personnel to introduce to the French culture and habits.
  • Depends on your objectives
we thank
We Thank

Pierre de Voisins

Human Resources Manger

01 30 67 72 35

pdevoisins@ra.rockwell.com

36, av de l’Europe

Michael Segalla

Professor in HEC

bibliography
Bibliography

References

  • www.Rockwell.com
  • www.Rockwellautomation.com
  • Annual reports
our team
Our Team
  • Nanduri Sandeep, E013, HEC
  • Ravi Sagar, E013, HEC
  • Candice Font, C203, HEC
  • Clement Buet, K38, HEC
  • Arnaud Alias, D89, HEC