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ATCA – Maximizing Performance PowerPoint Presentation
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ATCA – Maximizing Performance

ATCA – Maximizing Performance

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ATCA – Maximizing Performance

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  1. ATCA – Maximizing Performance Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822

  2. AudioCodes – A VoIP Leader • 13 Years of Operation Focusing on VoIP Media Gateway & Media Server Technology • Field proven technology: Over 12 Million Channels shipped to over 100 Countries • Enabling the VoIP leading OEM’s and TEM’s • Key originator of ITUG.723.1 standard for VoIP • Leader in Innovation and Density of VoIP Solutions • Financially strong and stable

  3. The Big Picture

  4. New Applications More than “just connectivity” • Applications create value • Applications create “stick” Differentiation = Long-Term Customers Example: • Nextel’s PTT

  5. Unleashing the Applications Advanced Applications Require: • Additional computing resources • Host Processor • Signal Processing • Automatic Speech Recognition (ASR) • Text to Speech (TTS) • Conferencing • Depend on access to faster and denser CPU resources

  6. Reliability • Problem: Bigger cards cause bigger problems • Solution: Redundancy and fail-over

  7. Carrier Business Model Recipe For Growth: • Build Phase I Infrastructure • Add customers • Grow revenue • Repeat

  8. All on One Card Solution for some carriers: • All functionality on one card • Add more of the same as demand increases • Each card contains all needed resources • Cost savings through commonality • Leverage AMC Modules Redundancy Strategy • Similar to Internet – Route around bad equipment

  9. Mix-n-Match Alternative Solution: • Dedicated cards for specific functions • Network Interface • CPU • Media Gateways • Media Server • N+1 Redundancy • Harder to scale • More Expensive • More Reliable Redundancy Strategy: • Fail-over and Hot-swap

  10. Managing Shelf Expenses Increased Density Reduces OPX costs: • Managed Facilities cost $$$$ • Physical Space • Heating / Cooling / Lighting • Physical Security and Access • Less shelf space = more customers in the same space • Re-using older facilities • Need room for both during transition

  11. Cost of Connecting Connectivity is a Major Expense to Carriers • PSTN Interfaces • IP Connections • Wiring • Multiplexers • Switches Higher Density Reduces Costs: • Example: One OC3 costs less than 84 separate T1 circuits

  12. Density Comparison Graph showing square inch comparison between PCI, cPCI and ATCA

  13. Reduced Development Effort • Using standard ATCA platforms: • Saves development time • Reduces CAPX for lab equipment • Eliminates most homologation testing • Reduces inventory costs • Why wait for proprietary hardware designs?

  14. 2016 ch. with AMC CPU+HDD Modular Solution Approach 4032 ch.

  15. Summary • Motivation behind advanced applications • Two approaches to solutions • Advantages of ATCA for applications • Looking forward to hearing about your application!

  16. Thanks Come and meet us at the Keynote! Thursday @ 5:15 Alan Percy Director of Business Development AudioCodes, Inc. Alan.percy@audiocodes.com Booth #822