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How to get quality customer data for CRM - PowerPoint PPT Presentation

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How to ensure quality data for your CRM? Customer data churns due to various reasons. This culminates in poor data quality across the enterprise. Apart from inducing wrong decisions, faulty data cost millions to companies. This PPT takes a snapshot on how data erodes and explains the core competency of Data Check Central with regard to data management solutions.

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How to get quality customer data for CRM

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Presentation Transcript
Reasons for Poor Quality Customer Data

and how to update with

Fresh Data

Data Check Central Inc.

Prepared by: Clive Thurston

Why CRM Fail?
What is Data Quality?Data quality is summarized as the accuracy of particular piece of data meeting the needs of the business.

Data Quality is when your data have the following attributes:

Clear meaning

Correct values

Understandable format

Principles of Data QualityConfident data add value to your business. Information quality assured provided is

Accurate (correct data)‏

Comprehensive (relevant for taking decision)‏

Valid (confirms to recognized format)‏

Timely (up to date)‏

Maintained(free from variation or contradiction)‏


Why is Data Quality Important?Reliable, accurate and timely data is critical to the efficient functioning of business operations and company's long-term competitive advantage.

Maximizes productivity from CRM

Assists operational management and strategic planning

Expands customer base

Increased customer satisfaction

Ensures regulatory compliance

common sources of data errors
Common Sources of Data Errors

Data input errors by employees & customers

External Data - Third party sources

Data Migration or project conversion

Employees & Customers InputWrong data entered into the database either by mistake or by intentional act

Misspellings / Transposed numbers

Purposeful misrepresentation of data

Data placed in the wrong fields

Incorrect or missing codes

Junk names or wrong domains

Abbreviations given to data

Erroneous data entered by customers to protect their privacy

external data inconsistencies
External Data Inconsistencies

Incomplete - missing fields

Incorrect- Incorrect pairing of codes, wrong calculations

Incomprehensible- Weird formatting & wrong format

Inconsistent - Different codes with the same meaning, inconsistent names and addresses & inconsistent business rules

data errors from data migration project conversion
Data errors from Data migration/ Project conversion

Data Non-conformity -- Information stored in Non-standard format

Inconsistent Data -- Merging various system results in data inconsistencies and wrong data representation

Inaccurate Data -- Data deteriorates with time, this mounts errors during migration

Data Integrity -- Missing relationship can degrade the quality of data

cost of poor data quality to your business
Cost of poor data quality to your business?

Overlooked sales opportunities

Reduced employee productivity

Customer dissatisfaction

Unproductive results from CRM

Poor decision making faculty

data check central data solution
Data Check Central – Data solution

Check Check Central offers data solutions tailored to your business. We assess, improve, and ensure consistent data quality in your organization.

We offer four point program to assess and improve the quality of your customer/marketing data. Our process includes:

Data Appending

Data Cleansing & Improvement

Data Modeling

Data Migration and Integration

benefits from perfect customer data
Benefits from Perfect Customer Data-

Eliminate unnecessary data records

Appends fresh data

Identifies and corrects inaccurate data

Reduces data input errors - Validate data at input

Eliminate false null values

Ensure data values stay as per business

Establish and apply data standards.

finally use data to improve marketing roi
Finally use data to improve marketing ROI

Develop “best customer” profile

Develop up-sell and cross-sell opportunities

Develop multi-channel marketing - email, direct mail, phone calls, fax, etc.

Develop targeted customer communication

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