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Estonian Electromobility program

Estonian Electromobility program. Heikki Parve KredEx. KredEx is a self-sustainable state owned financial institution. Under the jurisdiction of the Ministry of Economic Affairs and Communications Founded in 200 1 Guarantees, loans, grants State guarantee for: Housing loan guarantees

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Estonian Electromobility program

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  1. EstonianElectromobility program Heikki Parve KredEx

  2. KredEx is a self-sustainable state owned financial institution Under the jurisdiction of the Ministry of Economic Affairs and Communications Founded in 2001 • Guarantees, loans, grants • State guarantee for: • Housing loan guarantees • Business loan guarantees • Export guarantees

  3. Our partner in EV program: Mitsubishi Corporation Global emission trade to support the eco-innovation Estonia sells 10m AAUs of CO2 emission quota to Mitsubishi Corp to finance electromobility program

  4. Fitting the pieces together

  5. How to bring the EVs to the market? EV Grants

  6. Purchase grants • Staring from July 2011 • Goal: to speed up the demand for EVs • Bring down the upfront cost of EV’s • Grant period: 2011-2014 (December) • Budget: more than 9 MEUR  • ~ 600EVs • Average grant 16 500 EUR

  7. Electric vehicle grants Up to 50% from the price for full-EV max 18 000 EUR per car, + 1000EUR for home charger

  8. Plugin-hybrid grants • Since November 2012 • From 7%-30% grant from upfront price • Depends on battery capacity

  9. The unique large scale EV infrastructure project in Europe CHARGING INFRASTRUCTURE

  10. Quick charging network Quick facts Project start: June 2011 Installation start: June 2012 Quick chargers working: 163 Total number: 165-168 The distance between quick charging points is 40-60 km Locations: parking areas, petrol stations, cafes, shops, etc.

  11. DC+AC fast charger • ABB • DC: CHAdeMO • AC: 22kWType2 • Authentication: • RFID • Mobile (SMS, ELMO application)

  12. Operating model ABB, G4S Charger control and maintenance Business services Customer support Security services Asset management Services KredEx selected private operator to run the charging network for 5 years. Owned by KredEx Quick chargers Network management system Locations for chargers High power grid connections Intellectual property Assets

  13. Statistics (31.03.2014) • More than 44 000 charging sessions served • More than 390 MWh of energy delivered to EVs • More than 700 customer accounts / many with multiple RFID-cards (active users ~300) • Average: • Duration of charging session: 26 minutes • Amount of energy charged: 8,8 kWh

  14. How to disseminate EV-related information to wider audience Demonstration and awareness raising

  15. Demonstration fleet 507 x FOR SOCIAL WORKERS AROUND ESTONIA

  16. Promotion of EV’s • Create awareness • ELMO brand and visual identity • Public relations management • Campaigns • Outdoor • TV commercials • Online advertising • Engage the enthusiasts • social media • EV tours

  17. Outdoor advertising

  18. Drive the EV without owning one Car sharing

  19. Cars 16 Nissan Leaf8 Mitsubishi iMiEV

  20. Car sharing in Tallinn and Tartu Hotspots in Tallinn: • Self-service short term rent over the mobile phone • Pick-up & Drop-off in hotspots • Rental sessions added to your monthly bill • Charging is free • 6 EUR first hour, next hour 3€, max 30€ per day Launch: July 2013 (test period)

  21. https://rent.elmo.ee/

  22. Statistics (30.04.2014) • More than 2 300 registered clients • More than 4 600 rental sessions (55 000 h) • Average: • rental session 13 h, • milage111 km

  23. Demo center in Tartu

  24. More information aboutELMO program and KredEx : www.elmo.ee www.kredex.ee Thank you!

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