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Elva Rojas Ashley J a n Mara Ruiz VESL 1 Speaking C Spring 2013 PowerPoint Presentation
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Elva Rojas Ashley J a n Mara Ruiz VESL 1 Speaking C Spring 2013

Elva Rojas Ashley J a n Mara Ruiz VESL 1 Speaking C Spring 2013

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Elva Rojas Ashley J a n Mara Ruiz VESL 1 Speaking C Spring 2013

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  1. Elva Rojas Ashley Jan Mara Ruiz VESL 1 Speaking C Spring 2013

  2. COACH IS A PUBLIC CORPORATION APPROXIMATELY 18,000 EMPLOYEES WORLWIDE

  3. STORES • HAS 1,642 STORES WORLDWIDE • OVER 50 COUNTRIES United States Canada Japan Others (Asia, Europe, Latin America)

  4. TOTAL US$3.23 BILLION: US represented 68% Japan represented 18% Other International 14% • PRODUCT CATEGORY: Handbags 65% Accessories 28% Women’s and Men’s Small Leather Goods Novelty Accessories Remaining 7% Footwear, Outerwear, Sunglasses, Watches, Travel bags, Jewelry and Fragrance.

  5. COMPANY HEADQUARTERS • 516 West 34th street New York City, United States

  6. CEO LEWIS FRANKFORT • Holds a Bachelor Degree of Arts • MBA in Marketing • 1979: Joined Coach as Vice President • 1979-1985: Develop Coach to International Market • 1985-NOW: President of Coach • 2008: Recognized 1 of 30 Most Respected CEO’s Globally.

  7. HISTORY

  8. PRODUCTS HANDBAGS

  9. WOMEN’S AND MEN’S ACCESORIES

  10. WATCHES1998 License with Movado Group, Inc.

  11. FRAGRANCES2010 License with Estée Lauder Companies Inc.

  12. FOOTWEAR1999 License with the JimlarCorporation

  13. EYEWEAR2012 License with Luxottica

  14. WHY IS THE COMPANY SUCCESSFUL? GOOD QUALITY VARIETY AFFORDABLE

  15. COACH MARKET ITS PRODUCTS COACH STORES COACH FACTORY STORES AUTHORIZED DEPARTMENT LIMITED DUTY FREE STORES NARITA BANGKOK

  16. DISTRIBUTION • Distribution Strategy is Multi-Channel. • Directly Operated: • Over 500 Coach Stores United States and Canada. • Over 300 Coach Stores Japan, China, Singapore, Taiwan, Malasya and South Korea. • Department Store • Over 990 North America • Over 385 International

  17. ON LINE SALES • U.S.A., CANADA AND JAPAN • www.coach.com • www.coachfactory.com • OTHER COUNTRIES: AUTHORIZED THIRD-PARTY WEBSITES • Belk.com • Bloomingdales.com • Dillards.com • LordandTaylor.com • Macys.com • Nordstrom.com • VonMaur.com • Coach.Ebay.com

  18. INTERESTING FACTS • DIFFERENT LINES: Different merchandise but with the same excellent coach quality at an ‘’affordable luxury price” FULL PRICE FACTORY

  19. FULL PRICE & FACTORY • DUST BAG • PRICE TAG

  20. COACH FOUNDATION

  21. PURCHASE OPINION ELVA ASHLEY MARA

  22. THANKS FOR LISTENING

  23. RESOURCES www.wikipedia.com www.coach.com