How to give a talk Dr. Ron Lembke
How much text to put on a slide? • Probably everybody in your talk can read English, and they are reading your whole slide while you are talking. • People can read text really fast. Way, way faster than you can talk. For example, most of you have read this far before I got a whole sentence spoken. • If everyone is paying attention to reading your slide, they aren’t really paying attention to what you are saying. • For example, once you have read this sentence, clap your hands. Seriously, really do it. Clap your hands. I want to see who is first to clap their hands. • See what I mean? People can read really fast.
Less is more-Mies van der rohe • Get to the point • Speak naturally • Find your voice
How long should I talk? • Say what you have to say, and sit down • People are busy. Respect their time by not wasting it • Same thing goes for papers, too.
How to Lie with Statistics • Darrell Huff • 1954 Depends upon the story you want to tell
AVOID THESE LIKE THE PLAGUE • TOO MANY TRANSITIONS • ANIMATIONS CRAZY ENTRANCES RAZZLE DAZZLE GETS BORING If you can’t dazzle them with diamonds…
The Goal • Why should they care about your thing? • What is the goal of a company? • Convince them it’s related to what they already do • Everybody else is already doing it…. (and you guys are missing out) • The cool kids like it. • Studies have shown that 9 out of 10 teenagers think snowboarding is cool. • Kids like gum • Any ideas about that?
My Breakfast Cereal Choices We call this “Brand Extension.”
New products • Maybe 1,200 per year, not 20,000, but maybe it is 16,000 • Average grocery store carries around 35,000 items