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NAHU Region 6

NAHU Region 6. 22,000 Members in 2007!. NAHU Region 6. Why isn’t everyone a member? Price? Value? Other? Our Mission Is this your state and local’s mission? Where does the mission come from? But what is our purpose?. NAHU Region 6. NAHU Mission Statement

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NAHU Region 6

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  1. NAHU Region 6 22,000 Members in 2007!

  2. NAHU Region 6 Why isn’t everyone a member? Price? Value? Other? Our Mission Is this your state and local’s mission? Where does the mission come from? But what is our purpose?

  3. NAHU Region 6 NAHU Mission Statement NAHU will improve its members' ability to meet the health, financial and retirement security needs of all Americans through education, advocacy and professional development

  4. NAHU Region 6 Our Purpose To provide education, advocacy and professional development to our members

  5. Redefine the Rules Insure Leadership Succession Adopt a Culture of Discipline: Disciplined People Disciplined Thought Disciplined Action

  6. Redefine the Rules Disciplined People Sincere Authentic Leaders The Right People In the Right Positions Determine “Where to go”

  7. Redefine the Rules Disciplined Thought Determine your Purpose Self examination Know your members “Stop Doing” List

  8. Redefine the Rules Disciplined Action Pursue a Singular Purpose Don’t be afraid to make mistakes Have Faith that you will Prevail

  9. Redefine the Rules Strive to be the Market Leader You must know your Market Product Customer Competition

  10. Redefine the Rules Know your Market Demand for your services (product)? Regulatory environment? Economic considerations? Supply issues?

  11. Redefine the Rules Know your Product Professional development Advocacy Education Networking Public Service

  12. Redefine the Rules Know your Customer Identify the customer (potential members) What does the customer want? What standards do they expect? Do you really know your customer? Do you communicate both ways? Can you identify trends and change?

  13. Redefine the Rules Know your Competition Do we have competition? Compete for time Compete for $ Other Associations Agent groups Benefit groups

  14. Redefine the Rules

  15. Redefine the Rules A New Approach to setting Strategy and Direction! Singular Exceptional Unmatched Purpose Deliver on this singular promise Focus on nothing else! Set and Meet threshold standards Improve Every Year Build a superior Operating Model

  16. Define the Exceptional Value Promise that you will deliver. Define the Operating Model that can consistently deliver this Value. 3 rounds of deliberate disciplined thought and assessment. Getting Started

  17. Round 1 Where does the organization currently stand? Why and how did we get here? What are the Core Values that our members care about? Where does the organization stand on these Core Values relative to other organizations? Where and why does it fall short? Getting Started

  18. Round 2 Your Team must develop realistic alternative Value propositions and operating models. Ask yourselves - what would members perceive as unmatched Value? Could someone else come along and quickly better that Value? What changes must you implement to begin these processes? Getting Started

  19. Round 3 Leadership must commit to the Singular Exceptional Unmatched Purpose Define the proper operating model What change initiatives must the organization launch? How must the organization restructure? How will you manage changes and maintain your focus? How will you manage associated risks? Getting Started

  20. Examine Core Values Membership concepts Leadership succession Programs/Events Communications Professional Development Public Relations Advocacy The Next Level

  21. Membership concepts Members join for the Value proposition Recruitment Different Membership options Coordinate with other Core Values The Next Level

  22. Leadership succession Find the right people Face to face recruitment Obtain multi-year commitment Put them in the right positions The Next Level

  23. Programs/Events How can they be better? Facilities Value/Costs Timely and efficient Education The Next Level

  24. Communications 2 way communications Polls/Surveys Focus groups Multi-media Quality Consistent Timely The Next Level

  25. Professional Development Education RHU/REBC Continuing Education Webinars LPRT Other programs The Next Level

  26. Public Relations Media for the right reason Public perception Promote the Core Values of NAHU membership! The Next Level

  27. Advocacy Government Relations State and Federal issues Grass Roots HUPAC The Next Level

  28. What’s next? Define that singular purpose Define Core Values Model Chapters? Local State Communicate Up! Update Concepts Utilize Technology The Next Level

  29. Define that singular purpose: Preserve, Promote and enhance the professional development of Independent Health Insurance Agents. The Next Level

  30. Thank you 2006

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