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전략경영 PowerPoint Presentation
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전략경영

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전략경영 - PowerPoint PPT Presentation


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전략경영. 02. 기업의 외부환경 평가 (3). 4 . 산업구조와 환경적 기 회. 환경적 위협을 발견하는 일 : SCP 논리 , 5 세력. 외부환경 분석업무. 환경적 기회의 발견 : 본원적 산업구조 (generic industry structure). (1) 세분화 된 산업  기회들 통합화. (2) 부상하는 산업  선도기업 우위. (3) 성숙한 산업  제품개선 / 서비스 질에 투자 / 공정혁신.

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전략경영


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