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Анастасия Ласка Москва, декабрь 2011

V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru. Ocean's Eleven. Анастасия Ласка Москва, декабрь 2011. Нужен минимум 1 год. www.MarketingOne.ru. Голова рыбы. www.MarketingOne.ru. Put everyone on the same page. Верьте интуиции.

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Анастасия Ласка Москва, декабрь 2011

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  1. V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru Ocean's Eleven Анастасия Ласка Москва, декабрь 2011

  2. Нужен минимум 1 год www.MarketingOne.ru

  3. Голова рыбы www.MarketingOne.ru

  4. Put everyone on the same page

  5. Верьте интуиции www.MarketingOne.ru

  6. www.MarketingOne.ru «Перекладывайте ответственность»

  7. www.MarketingOne.ru Advice is welcome

  8. www.MarketingOne.ru Pipeline

  9. www.MarketingOne.ru Breathing one air

  10. www.MarketingOne.ru Ownership of knowledge

  11. Pricing www.MarketingOne.ru Marketing & Customer ManagementDirector Target Group Management HoReCa Target Group Management Traders Target Group Management SCO CRM & Market Research Brand Communications E-Commerce • Develop and implement the concept and the strategy of Target Group on country level • Define and develop Core target group within the TG • Initiate and realize marketing actions to develop target group: • research • assortment • pricing policy • adaptation of value added services to TG needs • communication (advertising campaigns: ATL, BTL, Internet) • concept definition and content of communication materials (MM; advertising materials etc.) • support field force with selling instruments in order to develop corresponding TG Marketing research Advertising Promotion Analytics Direct Media Communication Interactive CRM Pricing Brand Design Lifecycle & segmentation On-line activities On-line activities

  12. www.MarketingOne.ru Не экономьте

  13. www.MarketingOne.ru Инвестиции в людей vs инвестиции в деятельность

  14. www.MarketingOne.ru Спасибо за внимание!

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