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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru. Ocean's Eleven. Анастасия Ласка Москва, декабрь 2011. Нужен минимум 1 год. www.MarketingOne.ru. Голова рыбы. www.MarketingOne.ru. Put everyone on the same page. Верьте интуиции.

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2011 4839536

V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря

www.MarketingOne.ru

Ocean's Eleven

Анастасия Ласка

Москва, декабрь 2011



2011 4839536

Голова рыбы

www.MarketingOne.ru



2011 4839536

Верьте интуиции

www.MarketingOne.ru


2011 4839536

www.MarketingOne.ru

«Перекладывайте ответственность»


2011 4839536

www.MarketingOne.ru

Advice is welcome



2011 4839536

www.MarketingOne.ru

Breathing one air


2011 4839536

www.MarketingOne.ru

Ownership of knowledge


2011 4839536

Pricing

www.MarketingOne.ru

Marketing & Customer ManagementDirector

Target Group Management HoReCa

Target Group Management

Traders

Target Group Management SCO

CRM & Market Research

Brand Communications

E-Commerce

  • Develop and implement the concept and the strategy of Target Group on country level

  • Define and develop Core target group within the TG

  • Initiate and realize marketing actions to develop target group:

  • research

  • assortment

  • pricing policy

  • adaptation of value added services to TG needs

  • communication (advertising campaigns: ATL, BTL, Internet)

  • concept definition and content of communication materials (MM; advertising materials etc.)

  • support field force with selling instruments in order to develop corresponding TG

Marketing research

Advertising

Promotion

Analytics

Direct Media Communication

Interactive CRM

Pricing

Brand Design

Lifecycle & segmentation

On-line activities

On-line activities


2011 4839536

www.MarketingOne.ru

Не экономьте


2011 4839536

www.MarketingOne.ru

Инвестиции в людей vs инвестиции в деятельность


2011 4839536

www.MarketingOne.ru

Спасибо за внимание!