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Make your college move stress-free and affordable with our professional student moving services. Founded in January 2010, we address research problems related to acceptable pricing and effective advertising methods. Our survey data helps shape our services. We offer a combination payment method, user-friendly website, and advertise on Leader Telegram and Yellow Pages to reach our target market.
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Affordable Professional Moving Danielle Saxe Charles Benson Scott Meyer Ryan Olson James Brown
Background Charles Benson Founded in January 2010
Research Problems What are acceptable prices our target market (college students) would be willing to pay? What is the best advertising method to reach our target market?
Survey Questions • Do you live on campus? • Yes 22 • No 64
Survey Questions • How many times have you changed residences in the last four year? • 0 9 • 1 14 • 2 13 • 3 20 • 4 20 • 5+ 8
Survey Questions • About how many miles did you travel to your new residence? • 0-15 57 • 16-30 2 • 31-150 12
Survey Questions • How many hours did your last move take? • 0-4 35 • 5-10 26 • 11+ 11
Survey Questions • Have you ever hired a professional moving service? • Yes 2 • No 76
Recommendations • Set objectives • Be knowledgeable • Target market • Primary • Secondary • Combination pay method • Website • Advertising • Leader Telegram • Yellow Pages