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A brief history Key elements of the site Plans for the future

www.irishferries.com. A brief history Key elements of the site Plans for the future. A Brief History First Ferry Company in the world offering real-time ONLINE bookings. Bookings 1998 - 400 bookings 1999 - 1,200 bookings 2000 - 13,000 bookings 2001 - 27,000 bookings

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A brief history Key elements of the site Plans for the future

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  1. www.irishferries.com • A brief history • Key elements of the site • Plans for the future

  2. A Brief HistoryFirst Ferry Company in the world offering real-time ONLINE bookings Bookings • 1998 - 400 bookings • 1999 - 1,200 bookings • 2000 - 13,000 bookings • 2001 - 27,000 bookings • 2002? - 50,000 bookings Current weekly volumes are 25% of motorist business Site pages • 1998 - 50 pages • 2002 - 1,000+ pages

  3. Key elements of the site • The Shopping (Browsing) Experience • Comprehensive, easy to access information and images on • Routes, • Ports, • Services and the • Facilities Available including 360 degree images of the Main Passenger areas of the Ships, and the Cabin Accommodation • FAQs – frequently asked questions

  4. Key elements of the site • The Booking experience • Timetables, Fares, Special Offers • Best Fares available on-line 24-hours a day • Customer in control of the Booking Process • All of the customers securely stored on their Account • e-mail address and password secures the information • Air Miles and discounts • Real-time sailing update

  5. Key Elements of the site • Our Customer Service • All e-mails are automatically acknowledged, and an average response time of 20 minutes weekday, 2 hours in the evening, and same day at weekends is in place • We provide Phone support Weekdays 08.30am-9pm, Saturday 9am-4pm, Sunday 10am-2pm • 24 hour sailing Information • SMS messaging to Mobile phone for Disrupted Sailings

  6. Key Elements of the site • Customer Feedback • Each page on the site invites the customer to comment. • Since Feb. 2001, 5000 site feedback forms have been submitted. • Every customer who completes a booking is separately encouraged to give feedback on the booking experience. • Since Feb 2001, 14,000 booking feedback forms have been submitted. • Customer Feedback has been the backbone of the ongoing development of www.irishferries.com.

  7. Plans for The Future • If I tell you, I Will have to Shoot you

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