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Future strategy in the Asian Maritime Industries facing the challenge of continued growth in Container Shipping Trade

Future strategy in the Asian Maritime Industries facing the challenge of continued growth in Container Shipping Trade. Prepared by: Md. Aminul Islam. Supervisor: Prof. Dr. Hans Lembke Prof. Dr. Juergen Schwill. Technology and Innovation Management University of Applied Sciences Brandenburg.

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Future strategy in the Asian Maritime Industries facing the challenge of continued growth in Container Shipping Trade

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  1. Future strategy in the Asian Maritime Industries facing the challenge of continued growth in Container Shipping Trade Prepared by: Md. Aminul Islam Supervisor: Prof. Dr. Hans Lembke Prof. Dr. Juergen Schwill Technology and Innovation Management University of Applied Sciences Brandenburg 22 March 2001

  2. List of content 1. Introduction 2. Basic concept 3. Analysis of technological changes 4. The future of container handling technology 5. Analysis of growing containerization trade 6. Assessment of technology and trades 7. A case study-Port of Rotterdam 8. Port policies and strategies of port management’s

  3. 1. Introduction  Containerization growth rate 6-7%, doubling of demands within a ten years and quadruple its volume the next four decades  Customers, land-side as well as sea-side, concentrate and gain individual market power  Cargo lot sizes and ships are getting larger  Shipowners are extending their business within the intermodal chain  Competition as a challenge to ports “21st century with the spirit of challenge”

  4. 2. Basic concepts  What is maritime industry? Seaports are areas where there are facilitates for berthing or anchoring ships and where there is the equipment for the transfer of goods from ship to shore or ship to ship. Source:Patrick Alderton,1999, Port Management and Operation, p-2

  5. 2. Basic concepts Types of port ownership and administration State ownership  Autonomous  Municipal ownership  Private ownership

  6. 3. Analysis of technological changes Historical changes in cargo/container- handling The period before 1800 The period 1800-1850 The period 1850-1900 The period 1900-1970 1970 to the present

  7. Container handling equipment 3. Analysis of technological changes  Ship to Shore Crane  Yard Gantry Cranes  Straddle Carriers  Small Yard Vehicles Reach Stacker  Automated Guidance Vehicles (AGVs)  The Shuttle Carrier  Empty Container Handler

  8. 4. The future of container handling technology Core technology focus  Integrated container handling technology  Reggiane’s ”Octopus”  Robotic Container Handling Companies ”Machines”  Advanced Robotic Crane for Container Handling Combined container transport concepts  Speedport- A fully automated container terminal  GRAIL – High density automated container terminal  LMTT - Linear Motor-Based Transfer Technology

  9. 4. The future of container handling technology  Advanced technology for terminal management systems Source:Patrick Alderton,1999, Port Management and Operation, p-112

  10. 4. The future of container handling technology  Advanced technology for terminal management systems  CTIS – Container Terminal Information System  CICOS - Computer Integrated Conventional Operations System  Container Tracking Technology  Voice Recognition system

  11. 5. Analysis of growing containerization trade Container shipping overview Typical design development of large cellular container vessels (dimensions in meters) Source: Lloyd’s list July 1998 ,Port Management and Operation, 1999, p-55,56; The European Container Market-Prospect to 2008, Ocean Shipping Consultants Ltd. ,1997, p-64

  12. 5. Analysis of growing containerization trade Asian and non-Asian containerization trades Growth in world container traffic (in million TEUs) Source: Drewry Annual Container Market Review and Forecast 2000; http://www.drewry.co.uk dated, January 2001

  13. 5. Analysis of growing containerization trade Container throughput (in TEUs) of the world’s major ports (top 10) Source: World container ports league, 2000,: http://www.hafen-hamburg.de dated, January, 2001

  14. 5. Analysis of growing containerization trade  Globalization and shipping market trends Growth forecast in world container traffic (in million TEUs) Source: Report of the IAPH Ship Trends Committee 2000, http://www.iaph.or.jp/shiptrends_2000rep.htm dated, January 2001

  15. 6. Assessment of technology and trades  Impact on technology  Institutional/Organizational impact  Social and Economic impact

  16. 6. Assessment of technology and trades  The Engineering – Led View  The Optimistic View  The Sceptical View  SWOT analysis Source: The European Container Market-Prospects to 2008, Ocean Shipping Consultants Ltd,1997, pp-68

  17. 8. Port policies and strategies of port management’s 1. National port policy 2. Port Management

  18. 8. Port policies and strategies of port management’s 1. National policy implications The need for international policy harmonization  The need for commercially based policies  The need for local independence  The role of private enterprise

  19. Local area authorities Customers (shippers) Pressure groups (environ- mentalists) Trade unions National government Port Management International regulations Competition from Neighboring ports Customers (shipowners) Regional trade arrangements 8. Port policies and strategies of port management’s 2. Port Management Constraining influences on port management Source:Patrick Alderton, 1999, Port Management and Operation, p- 125

  20. 8. Port policies and strategies of port management’s  Improve Port Productivity  Increase cargo handling productivity  Increase terminal capacity  Increase working time at berths. Source: Patrick Alderton, 1999, Port Management and Operation, p- 137

  21. 8. Port policies and strategies of port management’s The port authorities are having to improve in three areas: 1. Equipment decisions, 2. Terminal management systems and 3. Infrastructure

  22. 8. Port policies and strategies of port management’s 1. Equipment decision Source: Kalmar container handling systems at seaport, Catalogue of Kalmar Indutries AB, URL: http://www.kalmarind.com dated, January 2001; UNCTAD, Improving Port Performance-Container Terminal Development,1999, Port Management and Operations, p-140

  23. 8. Port policies and strategies of port management’s The ultimate goal in the paperless port of tomorrow’s world is to integrate all those involved in freight handling and maritime traffic into the port information network 2. Improve Terminal Management system

  24. 8. Port policies and strategies of port management’s 3. Development in port/terminal infrastructure “the berth must wait for the ship not the ship for the berth”  Increase terminal capacity  Optimum number of berths, berth size and layout  Multipurpose berth  Combined container transport systems

  25. CTRMC Equipment Port labor CALS/EDI Server Maintenance Web-Server Computing resource Terminal NETWORK Port Authority 8. Port policies and strategies of port management’s  Developing a conceptual model for berth resources Source:Dong Won Yi, 2000, Developing a conceptual model for sharing container terminal resources, Journal of Maritime Policy & Management; p- 166

  26. 8. Port policies and strategies of port management’s  Improve Logistics and/or Intermodal Transport  Improvement of Land-management  Improvement of Port Management  Environmentally Sensitive Port Development  Port Promotion

  27. Recommendation there is a need for an international harmonization of policies based on the financial viability of ports consistent with more local decisions and a greater role for private enterprise  focus more on those activities based on the economies of scale or scope, this may cover both the provision of facilities and services  might be achieve by a program of performance benchmarking, which provide up to date information on technologies and systems performance in leading ports/terminals around the world  the port authority might see itself as a leader in setting ‘dissatisfactions’, not as a defender of the status quo  the port authority should seek out areas for improvement, not wait for the complaints of shippers or shipping lines

  28. “World peace through world trade. World trade through world ports” 21st century with the spirit of challenge

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