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Strategic Recommendations for AMR Corporation: Navigating Current Challenges and Future Directions

This report analyzes the current conditions of AMR Corporation, including its principal subsidiaries such as American Airlines and AMR Eagle. It assesses ongoing operating challenges, including net losses and competition from key rivals like Delta Airlines and United Airlines. The strategic recommendations focus on future directions, emphasizing the importance of going green, enhancing customer service, and leveraging alliances like oneworld. Key initiatives include energy efficiency, improving electronic ticketing, and balancing financial responsibility with customer satisfaction.

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Strategic Recommendations for AMR Corporation: Navigating Current Challenges and Future Directions

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  1. Strategic Recommendations for AMR Corporation Group 3

  2. Current Conditions of AMR Corporation • Principal Subsidiaries • American Airlines • AMR Eagle • Operating Conditions • Net Loss • AMR’s Efforts

  3. Current Conditions ofAMR Corporation • Key Competitors: Delta Airlines Continental Airlines U.S. Airways United Airlines • Alliances • International Travel

  4. Future Strategic Direction: Going Green • Energy Plus • Electronic Tickets • Fuel Smart • Boeing 737-800

  5. Future Strategic Direction: Customer Service • Liability limitations • Increase in Internet access • Customer satisfaction

  6. Future Strategic Direction: Balance between customer service & financial responsibility • Meal options • Checked bags for international flights

  7. Future Strategic Direction:AMR Corporation • Going Green • Customer Service • Diversity • oneworld

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