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Home Depot Expansion: Ecuador - A Strategic Move for Growth

Analyzing the potential expansion of Home Depot into Ecuador due to its human-environmental interaction stats, thriving infrastructure, and clientele’s needs. Despite challenges, Ecuador presents a profitable opportunity for Home Depot to expand its market presence in South and Central America. The analysis covers the country's unique characteristics, like high construction demand and natural resources, indicating a promising market for Home Depot.

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Home Depot Expansion: Ecuador - A Strategic Move for Growth

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  1. Sell Your Country Raymond Hayes

  2. Goal of Home Depot • Expand to new areas • South and Central America • Areas with… • Location • Key historical events • Human and Physical Characteristics of location • Human-environmental interaction

  3. Stats about our Country • Insert map here. • Ecuador is in the Southern Hemisphere • Borders • Pacific Ocean • Peru • Columbia • (2011): 14,483,499 • About 95% of the country speaks Spanish

  4. MyPosition • Home Depot new location should be in Ecuador for these reasons… • Human-environmental interaction • Residents of Ecuador • Infrastructure

  5. Human-environmental interaction • 85% of the country’s landmass goes to construction • Construction work needs tools Home Depot can provide • Many natural resources are produced • Home Depot can use these natural resource to make their products • Demolition work is daily in Ecuador • Home Depot will have no problem finding a place to build

  6. Clientele • Most of the residents of Ecuador speaks Spanish • Home Depot can hire residents to understand the customers • Do-it-yourself people • Exactly clients Home Depot want • Strictly religious • Religious beliefs needs a place to be praticed

  7. Infrastructure • Steadily growing infrastructure • Home Depot will have a better future • Four commercial state-owned ports • Get all their products where they need to be • Strong structure • Effective and reliable shipping and handling

  8. Even though… • The country is very small • Crime is a significant concern • Highest deforestation rate • Worst environmental record in South America • Small country means less competition • Has minor theft problems • All the lumber goes to Home Depot • Environment wont be a factor to Home Depot • What's really matters are the profit Home Depot will make

  9. Conclusion • Expand to new areas • South and Central America • Home Depot new location should be in Ecuador • For Home Depot to make any Profit, it is in Ecuador

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