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NetApp Manageability Software Family
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  1. NetApp Manageability Software Family Sales Training Presentation

  2. Sales Training Content • Objectives • Why should you care? • Value proposition • Capabilities • Competition • Resources • Summary

  3. Manageability Software Objectives & Strategies • Objectives: • Deliver highest productivity and flexibility to IT workflows for data as well as storage management. • Establish industry recognition for manageability software. • Strategies: • Innovative and easy-to-use tools that solve major IT challenges. • Integrate with key partner (App. and SRM, Sys. Mgt.) solutions. • Participate in key standards.

  4. Why Should You Care? • For Prospective Opportunities:  • NetApp Manageability Software Family provides a substantial value over the competition, which leads to:  • A higher winning percentage • A faster sales cycle • Less need to discount. • For Existing Customers: • NetApp Manageability Software Family enables customers to realize major benefits, which leads to: • Higher retention - users build their processes around these tools so switching out NetApp is harder.

  5. Who to call on? & What to look for? • Target Audience: • IT Director Operations / Infrastructure and their teams (managers and admins) • Especially dedicated storage teams (buying center where there is one) • Customers with: • NetApp storage solutions • Productivity challenges in data centers • Need to improve application service levels • Large data centers and mixed storage • Opportunity: • Enables new deals. Make this a part of all your deals. • Uplifts deal size. This is money on the table. $10K to $150K and higher. • Win with industry’s best App. integration • Eg: Only vendor who can manage out of Oracle ASM • For deals such as Exchange with 50K to 400K seat. • New approach gives you an edge to overcome EMC FUD. (NetApp management of large number of systems) • (Help you make your quota)

  6. NetApp Manageability Software Focus: • To deliver the highest productivity and flexibility to IT operations Approach: • Deliver best in class data and storage management • Integrate with partner solutions • Actively support key standards

  7. IT Customer’s Manageability Challenges “I need to reduce IT costs and improve service levels to users” CIO “I need to improve efficiency, utilization and data availability” IT Manager “I need to enhance application service levels and reduce interdependencies with other admins” Apps Admin “I need to quickly provision storage without the need to learn storage skills” Server Admin “I need to reduce interruptions and be able to focus on asset utilization, performance and RPO & RTO” Storage Admin

  8. Traditional Approach – Ineffective in Solving Challenges Application Admin Server Admin Storage Admin Centralized Management Storage Services

  9. NetApp’s Approach - Dramatically Simplify IT Operations Integrated Data Management (IDM) significantly improves IT productivity & flexibility Application Based Manageability Integration & Automation Server Based Manageability Datasets & Policies Storage Manageability Virtualization, Snapshots, Clones, Remote Mirror, etc.

  10. Traditional Storage Mgt. - Focused on what? Manual mapping of data to storage? Recovering lost files? Acting as a help desk??? Too many drive letter mappings? Trouble shooting? 80% of time spent on tasks with 20% of Value Competitor’s Storage Manageability 20 % Of time spent on tasks with 80% of the value • Storage Consolidation • Data Migration • Storage Utilization DR Planning Data Protection Availability Management Load balancing Performance Optimization Storage Tiering Regulatory Compliance Data Archiving STORAGE OPTIMIZATION BUSINESS CONTINUITY PERFORMANCE MANAGEMENT DATA LIFE CYCLE MANAGEMENT Spending more time on high-value activities

  11. Traditional Storage Mgt. - Focused on what? Manual mapping of data to storage? Recovering lost files? Acting as a help desk??? Too many drive letter mappings? Trouble shooting? 80% of time spent on tasks with 20% of Value Competitor’s Storage Manageability 20 % Of time spent on tasks with 80% of the value • Storage Consolidation • Data Migration • Storage Utilization DR Planning Data Protection Availability Management Load balancing Performance Optimization Storage Tiering Regulatory Compliance Data Archiving STORAGE OPTIMIZATION BUSINESS CONTINUITY PERFORMANCE MANAGEMENT DATA LIFE CYCLE MANAGEMENT Spending more time on high-value activities

  12. NetApp’s Storage Mgt – Focused on High-Value 20% of time spent on tasks with 20% of Value Manual mapping of data to storage? Recovering lost files? Acting as a help desk??? NetApp Storage Manageability Too many drive letter mappings? Trouble shooting? • Storage Consolidation • Data Migration • Storage Utilization DR Planning Data Protection Availability Management Load balancing Performance Optimization Storage Tiering Regulatory Compliance Data Archiving STORAGE OPTIMIZATION BUSINESS CONTINUITY PERFORMANCE MANAGEMENT DATA LIFE CYCLE MANAGEMENT 80 % Of time spent on tasks with 80% of the value Spending more time on high-value activities

  13. Provisioning The Easy Way Traditional Way NetApp Way • Need More table space • Check for more space on the File System • Contact Sys admin • Create a new data file • Expand the table space App Admin • Need More table space • Check for more space on the server • Contact storage admin • Inform the server that new storage is available • Expand the volume group • Expand the file system • Contact App admin • Check for more space on the File System • Provision more space based on pre-set policies using a wizard Server Admin • Provision New RAID group • Provision new LUN(s) for application • Assign the LUN(s) to the application server HBA(s) • Adjust LUN security • Find available target for point-in-time • Find available target for remote copy • Match source / target pairs • Contact sys admin Storage Admin Total time in a year to provision 10 servers each week 17 hours 260 hours

  14. Cloning for Test & Development Traditional Approach NetApp Approach DBA • Prepare target system volumes for the database files and database file system • Shutdown source database or put database into online backup mode • Copy Data file to the target system volumes • Repeat step 2 for each data file • Restart the source database • Copy the database file system to the target system • Configure the target system database server • Restart the new target database server • Roll forward redo logs if required • Select the source clone • Select target system • Few clicks to submission Server Admin Storage Admin Total time every year for cloning 10 production systems 9 hours 728 hours

  15. Introducing – NetApp Manageability Software Family Integrated Data Management and Holistic Solution Application-consistent data management Simplified Windows and UNIX data management Task execution with logical views of data management Policy-based controls and comprehensive storage management Delivering the Highest Productivity and Flexibility

  16. Introducing – Application Suite • SnapManager products provide Integrated Data Management for SQL Server and Oracle databases and for Microsoft Exchange • Provides application admins and DBAs the ability to manage their own data in order to achieve: • Application consistent snapshots • Recovery of data in case of errors or disaster • Clone for Test and Dev

  17. Introducing – Server Suite • SnapDrive products provide Integrated Data Management for Windows and UNIX environments • System Admins can provision storage faster and manage all of the server volume manager and file system dependencies • ApplianceWatch products simplify Manageability of NetApp systems within 3rd party ‘system management’ consoles like Tivoli, Openview, and MOM

  18. Introducing – Data Suite • Business Continuance Option provides complete data protection management of Snapshots, SnapVault, SnapMirror, and OSSV • Data Migration Manager provides simple to use data migration between Windows and NetApp Storage systems. • Virtual File Manager enables an IT admin to setup and protect his file data. It enables data protection at the virtual namespace level with no need to worry about how the data is spread out.

  19. Introducing – Storage Suite • Operations Manager (previously known as DFM) provides policy-based controls and comprehensive storage and infrastructure manageability for storage admins • File Storage Resource Manager provides file-based storage utilization reporting and analysis • SAN Manager enables visualization, efficient monitoring and manageability of fibre channel storage networks

  20. Tier 1 Application Integration • Oracle • Enterprise Manager Integration • Collaboration Suite Integration • SAP • Adaptive Computing Integration

  21. SRM Product Integration • Symantec CCStor • IBM TPC • HP AppIQ • CA BrightStor • EMC ECC

  22. Open API’s & Standards Support • ManageONTAP Program • Open access to partners since June, 2003 • More than 100 participating vendors • Covers access to entire NetApp core infrastructure • SMI-S • Part of SNIA • Working on common interface for interoperable storage networking • Aperi • An open source community focused on open-standards-based storage infrastructure software

  23. Data Center Proven at Telstra Environment: • 18 mission critical applications • Nearly 6000 servers • Over 3 PB of NetApp storage • Several new projects activated every week Australia’s largest full-service telecommunications company Results: • Consolidation reduced admin load from50 to 3 • 38% lower cost than alternative • Storage utilization up 75% • Email and Database recovery in minutes • Project deployment & activation times reduced by up to 90% “NetApp has helped us deliver full enterprise solutions to our customers. The technology is not wait-and-see — it’s delivered, stable, and supported.” - Telstra

  24. Case Study: ARUP • Background: • 32 Exchange servers • Rapid collaboration across geographic boundaries via email • Deadline driven – late designs incur penalties • Challenges: • Improve data availability - Server outage takes 18-24 hours to recover • Solution: • Consolidate 32 separate e-mail and data servers on NetApp storage • manageability tools delivered high data availability as well as productivity Global engineering consultancy with 7000 employees working on projects in 160 countries “We count on the NetApp solution for around-the-clock mail service. We recently completed an Exchange recovery in just 25 minutes—that’s compared to the 24 hours that it would have previously taken.” Martin Cooper, CTO, ARUP

  25. Tools, Resources and Contacts • Management software sales tools • Data Sheets, Customer & Sales training presentations, White Paper, Flash Demos • Integrated Data Management whitepaper • DFM sizing guide, customer evaluation and demo: • http://mktg-web.corp.netapp.com/products/software/storagemgmt/prod/dfmeval.html • Management Software Info via SalesEdge • http://mktg-web.corp.netapp.com/products/........... • People to Contact: • Field Technology Lead: Mike Shea, Flannery • Product Managers: Steve Hindman, Cindy Cui, Subbiah Sundaram • Technical Marketing Engineers: James Lanson, Brent Underwood • Product Marketing Managers: Dipesh Patel, VS Joshi • Professional Services: Juergen Urbanski, Rick DeTurk

  26. Summary • Integrated Data Management (IDM) approach delivers substantial benefits across IT • Holistic solution to managing data not just storage • Delivers highest productivity and increased flexibility • Tight integration with key Tier 1 apps and SRM partners • Active support for industry standards • NetApp manageability software is proven in data centers Deliver the promise “Simplifying Data Management”

  27. Thank You