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The Eco-Advantage

The Eco-Advantage. Don Droppo, Jr. – VP Marketing Curtis Packaging February 5, 2008. Environmental issues are on the front page. . . And with them: new language to describe companies, products & packaging Sustainable Eco-friendly Green Carbon-neutral Renewable Cradle-to-cradle Natural

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The Eco-Advantage

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  1. The Eco-Advantage Don Droppo, Jr. – VP Marketing Curtis Packaging February 5, 2008

  2. Environmental issues are on the front page. . .

  3. And with them: new language to describe companies, products & packaging Sustainable Eco-friendly Green Carbon-neutral Renewable Cradle-to-cradle Natural Certified Bioplastic Wind-powered …not to mention terms like Ecomagination (GE) and Environmentology (Honda)

  4. Human Lifespan US Life Expectancy: 1900 - 2000 90 80 70 60 50 40 30 20 10 0 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

  5. Population Growth World Population, 1950-2000, with Projections to 2050, Under Three Assumptions of Growth 12 10 8 6 4 2 0 1950 1970 1990 2010 2050 2030 Source: United Nations

  6. Population Growth Population (in billions) 10 8 Less Developed Countries 2000 6.1 billion 6 4 2 0 More Developed Countries 1750 1800 1850 1900 1950 2000 2050 2100 2150

  7. Viewing the Landscape

  8. Viewing the Landscape

  9. Waste in the U. S.

  10. Municipal Solid Waste Generation 246 Million Tons (2005) Food Scraps 11.9% Yard Trimmings 13.1% Wood 5.7% Other 3.4% Rubber Leather And Textiles 7.3% Plastics 11.8% Paper and Paperboard 34.2% Metals 7.6% Glass 5.2% Franklin Report 2005

  11. Packaging Composition 1960 (27.4 million tons generated) 0% 25% Glass Packaging Steel Packaging Aluminum Packaging 56% Paper & Paperboard Pkg Plastics Packaging 18% 1% MSW Characterization 2005

  12. Packaging Composition 2005 (76.7 million tons generated) 16% 20% Glass Packaging 3% Steel Packaging 3% Aluminum Packaging Paper & Paperboard Packaging Plastics Packaging 58% MSW Characterization 2005

  13. Waste Management in the U. S.

  14. U.S. MSW Management in The US in 2005 Recycling & Composing 31% Land Disposal 54.3% Combustion (with energy recovery) 13.6% U.S. MSW Characterization 2005

  15. Land Disposal

  16. Recovery Rates of Selected Materials (79 million tons recycled in 2005) 99 100 90 80 70 63 62 60 50 percent 45 50 35 40 34 29 25 30 20 10 0 Auto (lead Acid) batteries Steel cans Yard trimmings Paper & paperboard Aluminum beer & soft drink cans Tires Plastic soft drink containers Plastic milk bottles Glass containers

  17. Mass of materials: Aluminum…………...… 1.21 million tons Steel…………………… 0.87 million tons Glass………………….. 8.16 million tons Paper………………….. 16.1 million tons Polyolefins……………. 8.8 million tons PET……………………. 1.60 million tons Mass of Discarded Packaging 2005 MSW Characterization 2005

  18. Economic Value (estimates): Aluminum…………………… $1.6 billion Steel………………………… $39 million Glass………………………... $40 million Paper………………………... $160 million Polyolefins………………….. $1.7 billion PET………………………….. $320 million Estimated Value of Discarded Packaging 2005

  19. Fiber Supply – North America More wood grows in our nation’s forests than is harvested (about 49% more) documenting wood fiber as a renewable resource. USFS, Forest Resources of the United States The U.S. Forest inventory has increased by 39% since 1952. The U.S. population has almost doubled in that same time. USFS, Forest Resources of the United States

  20. An “eco-friendly package” • Reduces: • Litter • Landfill • Transportation • Energy Use • Raw Material Use • Product Spoilage

  21. OR “sustainable packaging” is: • Recyclable • Made from Renewable Resources • Biodegradable • Reusable • Contains Recycled Contents

  22. Curtis Packaging - Brief History • $50 Million, privately-held since 1845 • Eco-Friendly, Luxury Printing, Packaging and Converting Company • Top Clients include: Titleist, Estee Lauder, Elizabeth Arden and Crabtree & Evelyn.

  23. First printing and packaging company in North America to be 100% carbon neutral. The company’s unavoidable CO2 emissions are neutralized by supporting the Mynydd-Y-Garnedd forestry project in Wales and the Rhine-Ruhr methane capture project in Germany. The CarbonNeutral Company (London, UK) www.carbonneutral.com 100% Carbon Neutral

  24. 100% Renewable Energy • In 2006, entire company was converted to 100% Clean, Renewable Energy • 85% Wind Power & 15% Hydro Electric • CT Clean Energy Options Program • EPA Green Power Partner www.epa.gov/greenpower/partners/gpp_partners.htm • Community Energy – www.newwindenergy.com

  25. How it Works

  26. Environmental Benefit of Green Energy • Not Driving 6,200,000 Miles Per Year • Planting more than 480,000 trees • Offsetting more than 7,100,000 pounds of carbon dioxide per year

  27. “Green Messaging” • Packaging is the Silent Sales Person on the shelf & impacts “the moment of truth” purchasing • LOHAS – Lifestyles of Health and Sustainability

  28. Eco-Friendly Packaging

  29. FSC Certified • Forestry Stewardship Council (FSC) • Non-profit organization devoted to encouraging the responsible management of the world’s forests

  30. The “Green” Challenge Developing an Eco-Friendly stock with a trusted Paper Mill Prestigious Industry Award from the PPC Environmental Savings Calculator Estee Lauder Success Story

  31. Environmental Savings Calculator The savings below are achieved when PC recycled Fiber is used in place of virgin fiber. Your project uses 286,000 lbs of paper which has a post consumer recycled percentage of 50%. 1372.8 trees preserved 972,400,000 BTUs energy not consumed 3964.09 lbs waterborne waste not created 132,018 lbs air emissions not generated 583,131 gallons wastewater flow saved 55 barrels crude oil unused 64,522 lbs solid waste not generated Taking 11 cars off the road for one year 127,041 lbs net greenhouse gases prevented Planting 8,923 trees

  32. Curtis underwent an energy-efficient lighting project that saves 703,000 kilowatt-hours annually. Lighting conditions improved throughout the plant. The State subsidized 21% of the program. Lighting Project

  33. Curtis recycles ALL the paperboard. CurtCHROME™ is an alternative to laminated foil. CurtCHROME™ has saved 1,745 tons of laminated foil from going to the landfill. Waste Recycling

  34. Green = Green • Green Companies want to do business with like-minded green companies • LOHAS consumers pay more for green products. (i.e. USDA Certified Organic, Free Range, etc.) • Curtis opportunities – Kellogg’s, Target, J&J, Godiva and Fortune Magazine Next Step – Carbon Neutral!

  35. “The world will not evolve past its current state of crisis by using the same thinking that created the situation” - Albert Einstein Thank You Don Droppo, Jr.- dondroppo@curtispackaging.com -203.270.5621

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