How to integrate telemarketing and lead generation into the sales cycle successfully

1. How to integrate telemarketing and lead generation into the sales cycle successfully Telemarketing can really optimise the sales funnel and have a huge impact on new business and revenue. Filling a sales funnel is an ongoing and imperative task that needs to be carried out continuously. It is impossible to build a pipeline if lead generation is carried out sporadically or half- heartedly. If you are going to introduce a lead generation telemarketer into your sales cycle you have to commit to the decision and put some real effort into seeing the project through to fruition. An optimised funnel mitigates the risk of having a lull in sales and new business. Every business relies on existing clients and new customers in order to expand, profit and remain successful. If you do not take care of your existing clients and ignore potential new customers, very soon you will find you experience a dramatic drop in sales. Although other areas of marketing, including social media and email marketing, are successful methods of generating new leads and new business, they still do not produce the same results as picking up the phone and building a relationship with a prospect. Using telemarketing for lead generation is the best way to keep in touch and nurture existing customers whilst on the hunt for new business opportunities. Effective and sustainable growth with consistent pipeline building exercises. If, for example, you have just launched a new product that you know will benefit your existing customer base, a telemarketer can quickly call through your data base to engage with customers and sell the benefits of your new innovation. By the same token, if you have introduced a revolutionary new product, you can contact desirable businesses in the relative industry sector by using a telemarketer to engage with these prospects. A telemarketer can communicate directly with a decision maker and make sure the message gets across. Can an email do this? No. An email can be ignored, discarded or sent to junk. How do you know if an email has been read by a decision maker or if the decision maker is even interested in the product? There are, of course, useful email tracking tools so you can see when an email has been opened, read and the link in the email followed. This still doesn’t tell you, however, if the prospect has a real interest in doing business with you. It may even have been opened and discarded by a receptionist or PA without a second though. To make sure your message gets across to the right people, the best way to do this is over the phone. Experienced telemarketers can tell, within a couple of minutes, if they have an interested and warm lead on the phone. By following up on this lead and nurturing the budding relationship, a telemarketer can soon turn this into new business. Improving the sales funnel isn’t about flooding the market with adverts and emails. It is about identifying the right target audience and making sure your message is hand delivered over the phone to capitalise on any opportunities. An experienced telemarketing consultancy will be able to offer you the best advice on filling your sales pipeline and generating new business prospects.