Difference between the role of telemarketing and telesales agency

1. Difference between the role of telemarketing and telesales agency Telemarketing and telesales are one of the most confused terms in business and marketing sector. People often use them interchangeably, unaware of the fact that these two terms are quite different in their meaning, as well as functioning. Without having a proper understanding of both these terms, it's extremely difficult for any business owner to achieve a successful telephone based campaign. There are various telemarketing firms and agencies for telesales in London, and understanding the role of both of them will help you drive a more strong and profitable telephonic campaign. In the following paragraphs, we will explore various roles of both telemarketing and telesales, and how they differ from each other. Telemarketing, as the name suggests, is a form of marketing tool which uses telephone to achieve your particular business goals. Telemarketing requires a more planned approach, as it's not just about selling a product or service. Telemarketing is a campaign in itself, that helps to create awareness about your products and services, gather information about your target audience, generate interest and produce potential leads over telephone. Telemarketing agencies reduces your time and effort by finding potential clients over telephone. Over the time, telemarketing team gathers more reliable data for your telesales agency. Telemarketing agencies also help to develop credibility about your business by handling the client more professionally. Without a strong telemarketing campaign, achieving good telesales result is very difficult. A good telemarketing firm doesn't only minimise cold calling time for your telesales team, but also provides a list of potential leads who don't require much persuasion. A successful telemarketing campaign leads to a more fruitful telesales results, and a strong potential customer base that is already aware of your products and services and can be easily converted into leads. Telesales is a much older selling technique. As the name suggests, it's a method use to sell products and services over the telephone. Before the age of internet, telesales was the most efficient and effective way for customer engagement and product selling. With the help of data gathered by telemarketing team, a good telesales agency can convert these leads into sales. It helps you to save time and resources, as a telephone based sales team doesn't need to go to the potential leads, and every client is just a phone call away. A good telesales firm also provide a better return on investment by having a higher conversion rate. A good agency for telesales in London helps you to customise your telesales campaign depending on your requirement and budget. The role of telemarketing and telesales are completely different. Telemarketing is a campaign, and telesales is the end result of it. Incorporating both these methods is the most effective way to generate a profitable result for your business. Telemarketing agencies helps to identify potential clients and gather market data, and telesales firms respond to the data and convert them into sales. Choosing the right agency depends on what meets your requirements and which of them provides a better ROI.