1 / 6

Are we clear on Sex and Gender?

Are we clear on Sex and Gender?. In-class exercise #7. Stereotyping in advertisements Purpose: to become aware of the subtle and not so subtle messages in advertisements Given advertisements we want to see how each ad reinforces stereotypes or look into the message that is being portrayed.

clare
Download Presentation

Are we clear on Sex and Gender?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Are we clear on Sex and Gender?

  2. In-class exercise #7 • Stereotyping in advertisements • Purpose: to become aware of the subtle and not so subtle messages in advertisements • Given advertisements we want to see how each ad reinforces stereotypes or look into the message that is being portrayed

  3. Given the following six advertisements: State briefly how each ad reinforce gender (or any other such as age, race…) stereotypes. • Tropicana Ruby Red Grapefruit ad: • Got Milk ad: • Max Factor ad: • GNC Pain Free Caplets ad: • Sears Kenmore Elite ad: • John Deer ad: • Slim Fast ad: • Gerber ad:

  4. Subtle stereotyping • Functional ranking • Depicts men higher positions • Relative size • Depicts men as taller • Subordination • Depicts women lying on floors or beds • Feminine touch • Depicts women caressing or cradling object • Family • Depicts mothers as primary interactive role with children or dads with boys and moms with girls

  5. How does the media contribute? • Women are underrepresented • Women’s and Men’s bodies are represented differently • Women and Men are shown doing different activities

  6. Movie Stale Roles and Tight Buns: Images of Men in Advertisements

More Related