propaganda persuasion effects n.
Download
Skip this Video
Download Presentation
Propaganda & Persuasion Effects

Loading in 2 Seconds...

play fullscreen
1 / 15

Propaganda & Persuasion Effects - PowerPoint PPT Presentation


  • 105 Views
  • Uploaded on

Propaganda & Persuasion Effects. News Media & Propaganda. Whenever possible, propagandists attempt to control the news media. The role of the news media in propaganda varies according to country and culture.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Propaganda & Persuasion Effects' - clare-bennett


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
news media propaganda
News Media & Propaganda
  • Whenever possible, propagandists attempt to control the news media.
  • The role of the news media in propaganda varies according to country and culture.
  • In an open society, the news media are more often channels of propaganda than actual propagandists.
slide3
When the state controls the news media, they are often utilized for propaganda purposes.
  • New technologies provide opportunities for propagandists (& counter-propagandists)
theory of uniform effects
Theory of uniform effects:
  • Members of mass society perceive & respond to messages uniformly
  • Magic bullet theory
  • Hypodermic theory

SOURCE --------------> RECEIVER

limited effects model
Limited effects model
  • A variety of factors intervene between source & receiver to affect message reception
  • Considers:
  • source characteristics
  • message characteristics
  • receiver characteristics
mcguire s model of persuasion
McGuire's Model of Persuasion
  • *exposure
  • attention
  • comprehension
  • yielding
  • retention
  • action
message effects1
Message Effects

1. Effects greatest when message reinforces existing opinions, beliefs, and dispositions.

Selective exposure

&

Selective perception

  • Mass communication tends to reinforce rather than change
slide9
2.When change occurs, a multitude of factors are involved:
  • mass media
  • social conditions
  • group interaction
  • opinion leaders (multistep flow)
  • source credibility
slide10
3. Audience most likely to be influenced when issues are:
  • peripheral
  • unfamiliar
  • lightly felt
  • not tied to predispositions
slide11
Deeply rooted issues, based on values and past behavior patterns, not as likely to experience change
  • political loyalty
  • race
  • religion
slide12
4. The propagandist who can get people to agree w/him on one or two issues is likely to influence attitudes on other issues as well.

Festinger's theory of cognitive dissonance

people will make adjustments to maintain a "consistency of attitudes”

slide13
5. People can appear to accept an idea publicly without private acceptance.

Spiral of Silence

Public behavior may also differ from private behavior.

slide14
6. A dominant definition of a situation accompanied by a consistent, repetitious, and unchallenged message, increases the influence of the message.

Perceived power of persuader is key

slide15
7. Consistent exposure to a specific point of view when the audience has none of its own stands a good chance of making some impact.

Theory of exposure learning

ad