Propaganda & Persuasion Effects. News Media & Propaganda. Whenever possible, propagandists attempt to control the news media. The role of the news media in propaganda varies according to country and culture.
SOURCE --------------> RECEIVER
1. Effects greatest when message reinforces existing opinions, beliefs, and dispositions.
Festinger's theory of cognitive dissonance
people will make adjustments to maintain a "consistency of attitudes”
Spiral of Silence
Public behavior may also differ from private behavior.
Perceived power of persuader is key
Theory of exposure learning