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Search Life Meets Real Life. Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com. I needed to call the police…. Google StreetView: Cool Or Not?. “Cool Sights In Google StreetView ” - Chris Silver Smith

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search life meets real life

Search Life Meets Real Life

Danny SullivanEditor-In-ChiefSearch Engine Landhttp://searchengineland.com

slide8

“Cool Sights In Google StreetView” - Chris Silver Smith

http://searchengineland.com/cool-sights-in-google-street-view-14088

the conflicts
The Conflicts…
  • Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case
    • http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private-property-claim-in-another-case-14114
  • Google Threatened With Sanctions Over Photo Mapping Service in Germany
    • http://www.nytimes.com/2009/05/20/technology/companies/20google.html
  • It Takes A UK Village To Thwart Google StreetView
    • http://searchengineland.com/uk-village-thwarts-google-street-view-17193
the benefits
The Benefits…

Google Woos Brits With Bike-Based StreetView Project

http://searchengineland.com/google-woos-brits-with-bike-based-street-view-project-19519

  • "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism
    • http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561
the solutions
The Solutions?

No photography in public?

Or just for “mapping?”

Remove public buildings?

Robots.txt for private buildings?

Apartments?

If someone moves?

OK in Germany but not in US?

location services
Location Services…

Make life easier to find nearby business or socialize locations….

slide13

When Google Latitude Stalking Isn’t Such A Bad Thing

http://www.techcrunch.com/2009/04/15/when-google-latitude-stalking-isnt-such-a-bad-thing/

are tracking
…Are Tracking

Where’s the data stored?

On the device, with the carrier, with the app provider, all?

Is there “one stop” clearing?

Where’s the privacy policy?

so consider
So Consider…

Local apps, products, devices offer great usefulness

But local may need to be easier

And local can be very personal

Think through the issues and don’t be surprised if unexpected ones develop

slide16

Questions?

  • SMX: Search Marketing Expo (http://searchmarketingexpo.com)
    • Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3SMX East -- especially for advertisers -- next Oct. 5-7
  • Search Engine Land(http://searchengineland.com)
    • Stories and news from me and others
  • SearchCap(http://searchengineland.com/searchcap.php)
    • Daily email recap of search news from SEL & across the web
  • Sphinn(http://sphinn.com)
    • Social site for search marketers: share news stories, talk in forums, network and view upcoming events
slide17

SMX: Search Marketing Expo (http://searchmarketingexpo.com)

    • Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3SMX East – emphasis on local – next Oct. 5-7
  • Search Engine Land(http://searchengineland.com)
    • Stories and news from me and others
    • “Locals Only” column
  • SearchCap(http://searchengineland.com/searchcap.php)
    • Daily email recap of search news from SEL & across the web
  • Sphinn(http://sphinn.com)
    • Social site for search marketers: share news stories, talk in forums, network and view upcoming events