cern media c overage in norway 4 july 2012
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CERN Media C overage in Norway 4 July 2012

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CERN Media C overage in Norway 4 July 2012 . Ingvil Bjørnæs. Increase awareness and expectations. Announce the seminar to the media Clearify Norway’s role at CERN early Provide media with contact information to relevant physicists (and their location)

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increase awareness and expectations
Increaseawareness and expectations
  • Announcethe seminar to themedia
  • ClearifyNorway’srole at CERN early
  • Provide media withcontactinformation to relevant physicists (and their location)
  • Blog: The Higgs Hunters (Higgsjegerne)
4th july
4th July
  • Leakages
  • The nationalnewsagency NTB sent outmaterial translated from English
  • Thenour material was sent out
  • A busyday for the press officer at theUniversityof Oslo
in summary
In summary:
  • 100 media cuttings during theday
  • 200 media cuttings during aweek
  • Huge and broadcoverage– TV, radio, web, print, twitter…
  • Manyintervueswith Norwegian scientists
  • But: manysmallerarticleslackedthenationalperspective
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