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Carbon Emissions. Corporate Responsibility and Environment. Abhishek Ghosh Sheik Abdul Enayath Gaurav Pradeep Motwani Kartiksinh Jyotindrasinh Sarvaiya Pradeep Malayil Vasudevan Shikha Gupta. Contents. Economy – Environment Interdependence. 1. Corporate Social Responsibility. 2.

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corporate responsibility and environment

Corporate Responsibility and Environment

Abhishek Ghosh

Sheik Abdul Enayath

Gaurav Pradeep Motwani

Kartiksinh Jyotindrasinh Sarvaiya

Pradeep Malayil Vasudevan

Shikha Gupta

  • Economy – Environment Interdependence


Corporate Social Responsibility


CSR Towards Environment



The Marketing, IT and Legal perspectives


Business, industries and societies saw nature as a provider of ‘free goods’ such as water, air, and waste disposal facilities.

This resulted in:

  • Population Explosion
  • Rising temperature
  • Shrinking of water table
  • Shrinking of cropland
  • Collapsing of fisheries
  • Extinction of plants and animals

Economy – Environment Interdependence

Business and industrial activities cause serious environmental threats, just to name the major ones:

  • Global warming and energy use
  • Toxic substances,
  • Ozone destruction and CFCs,
  • Acid rain and transport,
  • Marine pollution and health
  • Finally the reduced biodiversity, loss of species and habitats.
corporate social responsibility
Corporate Social Responsibility
  • Traditional business management was focused more on corporate profits, growth, and market share with less attention on the effects on the environment.
  • Business activities and strategies were basically on economic performance, neglecting the importance of ecological performance.
  • In the new global competitive business environment, poor management of corporate reputation, employee practicesand environmental management can give rise to social and environmental risks that damage shareholder value
  • Hence, ecological considerations are vital to the successful running of any business, an industry, an organization or a country as a whole finds itself.
csr t owards environment
CSR Towards Environment
  • The integration of environmental issues into strategic decision making is achieved in a way that meets core business needs and also wider stakeholder expectations.
  • Few Initiatives of environmental CSR:
    • Green Marketing (Marketing Perspective)
    • Green Computing (IT Perspective)
    • Kyoto Protocol (LegalPerspective)

Green Marketing

green marketing
Green Marketing
  • “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.”
    • Incorporates broad range of activities
    • Also called environmental marketing.
    • Came to prominence in the late 1980s
    • First book on green marketing “Ecological Marketing”
evolution of green marketing
Evolution of Green Marketing

The evolution of green marketing has three phases:

  • First Phase or Ecological Green Marketing
    • Marketing activities concerned with environmental problems and give environmental remedies.
  • Second Phase or Environmental Green Marketing
    • New innovative products which will take care of various pollution and waste issues.
  • Third Phase or Sustainable Green Marketing
why green marketing
Why Green Marketing?
  • Limited resource Vs Unlimited human want.
    • Use resources efficiently
    • Reduce wastage
    • Achieve organization objective
  • Growing consumers interest regarding protection of the environment.
    • Growing market for sustainable and socially responsible products

benefits of green marketing
Benefits of Green Marketing

Companies developing new products and services with environmental input in mind has the following benefits:

  • Access to new markets
  • Competitive advantage over companies which are not concerned about environment.
  • Good image in the eyes of the consumer.
  • Green products require renewable and recyclable material, which is costly
  • Requires a technology, which requires huge investment in R & D
  • Majority of the people are not aware of green products and their uses
  • Majority of the consumers are not willing to pay a premium for green products

  • McDonald's restaurant's napkins, bags are made of recycled paper.
  • Coca-Cola pumped syrup directly from tank instead of plastic which saved 68 million pound/year.
  • Barauni refinery of IOC is taken steps for restricting air and water pollutants.

green computing
Green Computing

Green Computing

cyber warming
Cyber Warming
  • Recent press articles focus on IT damage to
  • the environment
  • IT does as much damage to the environment as the airline industry
  • 2% of the CO2 emitted comes from IT industry
  • For every £1 spent powering systems, 50 p to £1 is spent on cooling
cmos scaling
CMOS Scaling

Increasing involvement in CMOS scaling

A dramatic rise in power density

project green by ibm
Project Green By IBM
  • $1 billion initiative to reduce energy use by IBM and its clients
  • Includes new energy efficient IBM products and services and a wholistic approach to energy efficiency in the data centre
  • Promises to reduce data centre energy consumption, transforming clients technology infrastructure into green data centres and provide energy savings upto 42% for an average data centre
hp s vision
HP’s Vision
  • HP’s product Design for Environment program has three priorities
  • Energy efficiency – reduce the energy needed to manufacture and use our products
  • Materials innovation – reduce the amount of materials used in our products and develop materials that have less environmental impact and more value at end-of-life
  • Design for recyclability – design equipment that is easier to upgrade or recycle
hp s vision1
HP’s Vision

HP offers over a thousand products that meet key eco-label programs, such as ENERGY STAR, Canada Environmental Choice, Blue Angel (Germany), TCO (Sweden), and China CECP energy.


Some sceptics of the green computing say that more energy-efficient data centres won't necessarily minimize overall energy consumption. In fact, they say it will lead to greater energy use. There's an important factor missing from the equation, say green-computing detractors: increasing consumer demand

Their argument goes like this: The more efficient a product, the more you use it, and it ends up consuming more resources overall than it did when it was less efficient.


Kyoto Protocol

  • An initiative by governments of several countries which is legally binding to all corporates.
kyoto protocol
Kyoto Protocol
  • The Kyoto Protocol is a protocol to the United Nations Framework Convention on Climate Change
  • The treaty is intended to achieve "stabilization of greenhouse gas concentrations in the atmosphere
  • It establishes legally binding commitments for the reduction of four greenhouse gases (carbon dioxide, methane, nitrous oxide, sulphur hexafluoride)
  • As of 2008, 183 parties have ratified the protocol which was initially adopted for use on 11 December 1997 in Kyoto, Japan and which entered into force on 16 February 2005. 
how the kyoto protocol helps
How The Kyoto Protocol Helps
  • Industrialized countries agreed to reduce their collective GHG emissions by 5.2% compared to the year 1990.
  • Further an AAU is assigned to every corporate. (reduce or buy)
  • Every 1 tonne of carbon less emitted into the atmosphere earns 1 carbon credit
  • Kyoto includes defined "flexible mechanisms" such as Emissions Trading, the Clean Development Mechanism and Joint Implementation.
  • The ultimate buyers of credits are often individual companies that expect their emissions to exceed their quota (their Assigned Allocation Units, AAUs or 'allowances' for short).
kyoto protocol india perspective
Kyoto Protocol – India Perspective
  • India signed and ratified the Protocol in August, 2002.
  • Since India is exempted from the framework of the treaty, it is expected to gain from the protocol in terms of transfer of technology and related foreign investments
  • So Corporates use the Kyoto Protocol as a CSR initiative.
  • In fact corporates are using carbon credits to make projects economically viable.
  • Corporates have definitely taken a giant leap towards reducing their CARBON FOOTPRINT that they leave behind.