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AFLEX DISTRIBUTION. Alexander Pavlov General manager. AGENDA. About Aflex our mission membership in softline group territorial coverage a flex model Our vendors Aflex org. structure An example of vendor team in Aflex Our clients Our partners Recommendations Whom we seek.

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slide1

AFLEX DISTRIBUTION

Alexander Pavlov

General manager

slide2

AGENDA

  • About Aflex
  • our mission
  • membership in softlinegroup
  • territorial coverage
  • aflex model
  • Our vendors
  • Aflex org. structure
  • An example of vendor team in Aflex
  • Our clients
  • Our partners
  • Recommendations
  • Whom we seek
slide3

OUR MISSION

Providing complete representation of vendor interests on emerging markets

slide5

AFLEX TERRITORIAL COVERAGE:

Russia, CIS and some countries of far abroad

slide6

ABOUT AFLEX

  • Company creation – February 2010.
  • A part of group of companies Softline
  • We are an authorized representative of the leading software development companies in Russia and CIS countries.
  • Attention and individual approach to every vendor
  • Full sales cycle – from publishing to after-sales support
  • Developing vendor from «0 to turnkey»
  • Largest partner`s network
  • Very strongmarketing support

OUR RESULTS – TURNOVER GROWTH

Depends on the type of product and current representation in Russian market – from 50 till 400% in the first three years of development.

OUR STRENGTH

aflex model
AFLEX MODEL
  • Aflex was specifically built to be an exclusive distributor for a business with less than 10-20 million in Russia, because it provides full service to vendors, and not just distribution:
    • Marketing
    • Business development
    • Channel & Sales development
    • Localization
    • Support & Services & Education when needed  
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AFLEX ORG. STRUCTURE

Aflex team – 45 employees.

marketing facts for 2013
MARKETING FACTS for 2013
  • 150 webinars for clients (75 attendants in each, 150 registrations)
  • 30 partner webinars
  • 35 exhibitions and conferences
  • 3 week-long roadshow in cities-millionaires
  • 8 telemarketing campaigns (min 3000 contacts each)
  • Internet promotion: 3 landing pages, SEM, SEO
  • Email marketing
  • Aggressive PR and mass media presence (daily monitoring and PR generation)
  • Quarterly press conferences (new product launches, etc.)
  • Localization of marketing and sales materials (in-house design and translation)
  • Direct involvement in presale in key accounts, upsale and cross-sale capabilities
  • Product test site for key customers

Main marketing goal – lead generation.

We have generated 30 000 leads.

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OUR CLIENTS

Our client base (sales through the partners, but we also have direct presale) – 2900 corporate clients

Large companies – 15%

SMB companies – 85%

Target audience in client organizations:

IT specialists – 50%

Head of departments – 50%

our partners
OUR PARTNERS

Partner base – 600 companies:

Systematic work with – 183

Controlled channel – 27

Among them:

System integrators – 70

Resellers – 350

Specialized partners (in different it spheres) – 100

Best partners:

recommendations
RECOMMENDATIONS

«I can say that Aflex has really professional team and provide comprehensive approach for vendor business development, reliable support and understanding of how to promote the product in Russia as well as all the instruments needed for it. I don’t know any other company which could form so fast their own competences and begin to develop market».

Jacob Fishelev, Territory Manager - Russia, CIS and Baltics

«We negotiated a contract only one year ago and now we have great team with several qualified specialists, outstanding pipeline for next year, great lead generation, excellent marketing promotion and several big win deals. It is good to deal with Aflex».

DragutinIvaci,RegionalVicePresident, EmergingMarkets

«Here just several figures which show outstanding working results of Aflex team.

For the four year of collaboration with Aflex - turnover increased 5.5 times!!! Remarkable results and very professional approach»!

Sergey Belousov, Chief Executive Officer

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WHOM WE SEEK

If your company is a software developer and it is striving for distributing its software and services in Russia we can be a safe partner for you which you can rely on in the matter of promotion of your software.

We are looking for software development companies who was never represented in Russia, or was represented not as good as it could be.

Let's work together!

Anton Anoshin

Commercial director

Anton.anoshin@aflex.ru

+7 963 694 73 10

Alexander Pavlov

General manager

Alex.pavlov@aflex.ru

+7 963 694 72 00