Integration mellem forretningen og arkiverne i Carlsberg

1. Integration mellemforretningen og arkivernei Carlsberg Team lead, Project Manager VidenDanmark, 10. April 2014 Kirsten Taarnskov

2. This is Carlsberg Group today No. 1 in Northern & Eastern Europe and fourth largest brewer in the world 150 500 36,000,000,000 40,000 Markets around the world different beer brands employees on three continents bottles of beer sold in 2013

3. A Group of more than 500 different brands

4. Founded in 1847 on a passion for beer, science and art 1847JC Jacobsen founds the Carlsberg Brewery on a hill outside of Copenhagen 1868Carlsberg has international ambitions from the beginning and exports its first barrel of beer to Scotland in 1868 JC Jacobsen had great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he established the Carlsberg Laboratory. 1882JC’s son Carl Jacobsen builds his own brewery next to his father’s and calls it ”New Carlsberg”. 1904The famous Carlsberg logo is designed by architect ThorvaldBindesbøll. This logo is still used today. Carl Jacobsen had a great passion for art and architecture and created many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery.

5. Min professionellebaggrund Uddannelse: • Bibliotekar DB, 1985 • Master iBiblioteks- oginformationsvidenskab, 2005 • Knowledge Management, enkeltfagpå ITU, 2009 • Forskelligeprojektlederuddannelser • Og en masse fagkurser, seminarer, workshops … Arbejde: • Arbejdet med design, udviklingogimplementeringafinformationssystemersiden 1985,fxTV2Lorry, Nationalbanken, Lægemiddelstyrelsen, Region Hovedstaden • Projektlederogteamlederi Carlsberg Arkivsidenjuni 2012

6. Arkivets forhold til forretningen Arkivet er kun noget i den udstrækning vi giver værdi til forretningen:

7. Hvad bliver vi spurgt om? • Documentation of historical use of brands and products • Rectification and refutation of statements concerning the conduct of business • Historical documentation on markets, products, brewing etc. • Legal matters • HR matters e.g. collective agreements, bursaries • Stories to support communication and branding • Marketing materials, packaging and labels to support innovation • Recipes for reuse or innovation of new beer types • Materials relating to specific topics concerning the company, brewing, beer, events, important persons • Documentation of traditions and precedence • Facts and anecdotes for speeches

8. Vores vision The Carlsberg Archives is the Company’s ‘corporate memory’ now and in the future. It brings together the company’s intellectual memory and resources; they are easily accessible, smart indexed and easily retrievable so that they effectively support management decisions, policy development and daily tasks and operations. The Archives is an attractive partner for archive users and provide input and ideas to the material used in connection with the users’ tasks and projects.

9. Visionen er på vej til at blive virkelig • Making it possible for users to access the Archives via web interfaces • Present selected digitalised materials directly to the users computers e.g. posters and photos • Pushing digitalised materials to targeted audiences • Working more proactively to deliver packages of knowledge to certain occasions such as visits, starting of new employees, anniversaries • In developing new deliverables the focus will be on value to the business. This could pave the road for a strategy concerning selling archive deliverables

10. Move The Archives closer to the users I

11. Move The Archives closer to the usersII

12. Archive Governance –styr på de indre linjer The use of policies, processes and guidelines support a number of purposes: • The managing of the Archives will be transparent and person independent • The documentation will support archive staff and users in their work with the Archives • The managing of the Archives will be consistent and continuous • The responsibilities concerning the materials and the tools will be transparent to all stakeholders

13. Politikker som kontrakt med forretningen Policy for receiving materials The Carlsberg Archives maintain our corporate memory by receiving and facilitating accessibility of materials in any form or medium that document: • The company’s past and continued development • Significant events • Key-personalities • Strategic decisions • Products and production • The Carlsberg brands and culture • Carlsberg’s scientific, technological and cultural influences on the company and the surrounding society

14. - og hvad betyder det så? A few examples of materials: • Minutes of board meetings, Projects - Final Reports • Mergers & Acquisitions • Letters from key-personalities • Strategic business plans • Documentation of production, sales statistics, recipes and product samples e.g. bottles • Advertising posters, internal magazines and all other printed matters • Laboratory protocols, patents, annual reports and CSR programs

15. Udfordringer • Nyt it-system er forudsætning for realisering af visionen, vi er i konkurrence med resten af forretningens projekter om midlerne • Synlighed og udvidelse af kundekredsen • Sikre fødekæden til relevante, nye arkivalier • Intangible assets • Fysisk placering på sigt

16. TM