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Advertising Day 2. Target Market. The group of customers that an advertisement is aimed at; the people you want to buy your product Can be specific: people injured in an accident seeking legal advice Or general: families with children, males , females. Components of Advertising.

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Target market
Target Market

  • The group of customers that an advertisement is aimed at; the people you want to buy your product

  • Can be specific: people injured in an accident seeking legal advice

  • Or general: families with children, males, females


Components of advertising
Components of Advertising

  • Reach – the number of people who see your advertising message

  • Frequency – the number of times an audience will see or hear your advertising message

  • Selectivity – the ability to focus your advertisement on the target market

  • Durability – how long does the advertisement last

  • Clutter – how much competition is there for the audience’s attention


In class activity
In-Class Activity

Find an advertisement on the internet (YouTube)or in a newspaper or magazine

Analysis:

  • Does this commercial fulfill all four of the goals for a good ad? How or how not? [8 Application]

  • Who is the target market for this ad? How can you tell? [4 Application]

  • Based on your responses to #1 and #2, is this an effective advertisement. Explain your opinion in 3-5 full sentences. [5 Thinking/Inquiry]


Advertising goals for good advertising
ADVERTISING - Goals for good advertising

  • Attract Audience Attention

    • The audience must be watching/listening

  • Gain Interest in the Product

    • The message must be clear and understandable

  • Build Desire

    • Transform your product from a “want” to a “need”

  • Get Action from the customer

    • Ask for the sale

    • Make sure the audience remembers the name, logo and where they can buy the product