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Faculty Meeting. Albert Laurence Faculty of Communication Arts. Faculty Auditorium June 19, 2010. Structure. 1. Introduction 2. Management System of AU 3. Management System of the Faculty 4. Miscellaneous. Intro:. Luke 7: 36 – 50: Motivation Expo in Shanghai. Introduction.

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1. Introduction

2. Management System of AU

3. Management System of the Faculty

4. Miscellaneous

  • Luke 7: 36 – 50:
  • Motivation
  • Expo in Shanghai

Expo in Shanghai

1. Preparation  48,000 million US dollars (1.54 ล้านล้านบาท)

- In comparison, it is twice more than the expenses spent in Olympic Games in 2008

2. Area: 5.28 KM2

3. Pavilions from more than 190 countries and more than 50 international companies

4. This is the greatest of all

- 1st Expo in 1841 (159 years ago)

introduction cont d

5. Preparation began in 2002

6. More than 70 million spectators/visitors

7. Within six months (May-Oct.), more than 100 leaders of the country are expected to visit

8. Three times greater than Expo 2005, organized at Aichi, Japan

9. If is 12 times greater than Expo 2008 organized at Zaratoga, Spain

introduction cont d1

10. Within 26 KM2 , 18,000 families and 270 factories must be relocated

- One of it is Jiang Nan Shipyard – employs 10,000 people

11. Average visitors per day = 360,000 people

12. To visit the pavilions of Germany, England, Saudi Arabia, Japan, France, Italy, U.S.A. etc.

- People have to queue upfor more than 2-3-4 hours.

what are the reasons for such greatness
What are the reasons for such greatness?
  • To show to the world of China’s ability
  • It is good opportunity for Shanghai to develop itself as theeconomic center
  • To show to its people that China has the capability to organize (Trust in the gov’t)
  • The gov’t want to create pride in its own people and country

2008 Olympic

2010 Expo in Shanghai

2013 To step on the moon

vision 2000

Vision 2000

Assumption University of Thailand envisions itself as:

An international community of scholars

- Enlivened by Christian inspiration

- Engaged in the pursuit of Truthand Knowledge

- Serving human society, especially through the creative use of interdisciplinary approaches and cybertechnology.

vision 2000 for graduates

Vision 2000 for Graduates

Assumption University envisions its graduate as:

- Healthy and open-minded

- Professionally competent

- Communicate effectively

vision for the faculty
Vision for the Faculty

Albert Laurence School of Communication Arts envisions itself as

  • a community of professionals in the field of communication arts
  • inspired by the pursuit of learning through service
  • engaged in the pursuit of excellence
vision for the graduates
Vision for the Graduates

Albert Laurence School of Communication Arts envisions its graduates as

  • creative thinkingwith high personalintegrity
  • professionallycompetent who are alsoethically soundandsocially responsible
  • flexible to the changesin the communication industry
organization chart 2009 faculty of communication arts
Organization Chart 2009 Faculty of Communication Arts


Assistant Dean

Faculty Academic committee

Dean’s Office & Faculty staff

B.A. Program Aca. committee


Department of

New Media Communication


Department of

Public Relations


Department of Performance



Department of Visual

Communication Arts


Department of Advertising

Dept Aca. Committee

Dept Aca. Committee

Dept Aca. Committee

Dept Aca. Committee

Dept Aca. Committee






management system of ca
Management System of CA
  • Faculty Senate
  • Academic Senate
  • Administrative and Quality Committee
  • Academic Committee
  • Dept. Committee

Univ. Level

Faculty Level

the ff documents must be submitted to the chairperson for each semester before the semester begins
The ff. documents must be submitted to the chairperson for each semester before the semester begins
  • Portfolio

- number of teaching hours indicating clearly normal load and extra hours

-subjects taught in that semester

- your research work if you plan to do one

- your services outside the univ.

- Assignment for administrative work

2. Course Outline

3. Time schedule indicating clearly teaching hours and advising hours

submission of grades
Submission of Grades:
  • Strictly follow the deadline
  • When grade “I” is given, remark must be made and do inform the deadline to change “I” grade
  • Everyone should understand clearly the procedures of QA
  • Each one of you forms a part of it through your portfolio
  • Each semester complete your portfolio (1st + 2nd + Summer) AR
  • Your must assess yourself (SAR)
  • Plan how to improve yourself (OYPB)

In case, you are in charge of any project,

(i) you have the duty to prepare your project and

(ii) submit it to your chairperson and dean for approval

(iii) Evaluate the project

(iv) Clear the budget obtained within the deadline specified

(v) Submit it to your chairperson and dean

mechanism for internal quality control
Mechanism for Internal Quality Control
  • Teaching Process
  • Learning Process
  • Teaching and Learning Resources
  • Student Support and Advising
  • Evaluation of the Teaching and Learning Process
teaching process
Teaching Process
  • Preparation of Course Outlines and Lesson Plans
  • Teaching Performance
  • Class Attendances
  • Course Completion
b learning process
b) Learning Process
  • Attendance
  • Participation
  • Activities
  • Assignments
  • Quizzes

6. Projects

7. Field Trips

8. Guest Speakers

9. Learning and Study Techniques

10. Academic Disciplines in Class

c) Teaching & Learning Resources

d) Student Support and Advising

- General Advising

- AcademicAdvising

e evaluation of the teaching learning process
e) Evaluation of the Teaching & Learning Process
  • Student Evaluation

Students are evaluated according to the following criteria:

a. Discipline (University dress code, rules and regulations related to students’ conducts and mannerism)

b. Class attendance (punctuality and absence rate)

c. Active class participation (class activities)

d. Class performance (group activities, discussion, presentation)

e evaluation of the teaching learning process cont d
e) Evaluation of the Teaching & Learning Process (cont’d)

e. Accomplishment of course assignments and projects (punctuality and quality)

f. Assignment / Quizzes / Tests / Reports / Presentation

g. Language proficiency tests

h. Mid-term examination

i. Final examination

j. Refined Social Mannerism

e evaluation of the teaching learning process cont d1
e) Evaluation of the Teaching & Learning Process(cont’d)

2) Instructor Evaluation

Instructors are evaluated according to the following criteria:

  • Teaching all classes in English
  • Preparing course outline, teaching materials and assessment tools
  • Explaining class objectives, contents, activities, evaluation methods clearly
  • Teaching covering both the depth and width of the subject
  • Demanding rigorous studying discipline from the students
e evaluation of the teaching learning process cont d2
e) Evaluation of the Teaching & Learning Process(cont’d)

f. Expertise in classroom management, including:

- Good preparation

- Interesting and effective methods of instruction

- Use of experts and other resources

- Good communication skills

- Empathy toward students

g. Starting the class on time and making full use of class periods

e evaluation of the teaching learning process cont d3
e) Evaluation of the Teaching & Learning Process(cont’d)

h. Evaluating students thoroughly and fairly

i. Being actively involved in students’ academic development

j. Being responsible for all the duties involved, including:

- Supervision of examination

- Advising

- Oral test

- Offering good advice

annual evaluation of the instructor s performance
Annual Evaluation of the Instructor’s Performance
  • Teaching and learning process
  • Research, Academic papers, presentation of academic papers
  • Academic service
  • Administrative work in the Faculty
  • Participation in the University and Faculty’s Functions
faculty evaluation
Faculty Evaluation
  • Self-evaluation  Portfolio (360o)
  • Student evaluation for each subject (teaching)
  • Supervisor evaluation (360o)

* These systems of evaluation are meant to improve your performance. You should be frank and sincere and trust your chairperson. This means at the end of each academic year, personal dialogue and engagement should be done.

  • Results of the Teaching Evaluation (by students)
  • Annual Faculty Seminar 2010
  • Educating Students
  • Reflection on Motivation
teaching evaluation by student
Teaching Evaluation (By Student)

Our Goals

1. All courses taught by both full-time and part-time lecturers should be evaluated

2. Students’ responses should be obtained from at least 80% of students in each class for a valid and accurate data analysis

teaching evaluation by student cont d
Teaching Evaluation (By Student) (cont’d)

3. Students with knowledge gained from lecturers and with the lecturers’ English language as a medium of teaching and learning. (Two highest-scored items)

4. Students needed to be motivated for their interest in classes (Two lowest – scored items)

- to include class exercises or activities that require more participation and involvement from students – and to be interactive

at the annual faculty seminar 2010
At the Annual Faculty Seminar 2010

To participate & get involved in the celebration of the 40th anniversary of Au.

1. Apart from the activities informed, you can suggest any other activities that should be included

2. Esprit de corps

3. Self – Led Organization

4. To take to the top


reflection on motivation
Reflection on Motivation

What is your motivation…..

- to earn living

- to comply to the regulations

- to be presentable

- to have nice profile

- etc………

what it should be
What it should be
  • To be an authentic educator

- with passion and love in your work

2. Raise your self above the demands and regulations

3. With passion, dedication, commitment, and sacrifice….

- it becomes a calling


“ You are not here merely to make a living. You are here to enable the world to live amply, with greater vision, and with afiner spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand.”

Woodrow Wilson