We make it our business to build your business

1. Seda Export Development Programme By: Mr B Claassen We make it our business to build your business

2. Outline of presentation Introducing Seda Who are our clients How does Seda deliver Seda offerings How do you become a client Export Development Programme Information Training Development Market development and support

3. Introducing Seda The Small Enterprise Development Agency (seda) was established in December 2004 in terms of the National Small Business Amendment Act. Mission: To develop, support and promote small enterprises to ensure their growth and sustainability in coordination and partnership with other role players Main goal: Ensure that the small enterprise sector grows and increases its contribution to sustainable and equitable social and economic development, employment and wealth creation

4. Who are our clients? 20% 80%

5. How does Seda deliver? • Delivery points • 9 Provincial Offices • 42 branches • 24 business incubators • 60 Enterprise Information Centres • Offerings consisting of various products and services

6. Delivery model • Most products and services are provided through Seda branches • Information Officers, Business Advisors and Regional Facilitators provides services to clients at the Seda branches • Close interaction between National Office and branches ensure that offerings and interventions are relevant, user friendly and effective • Use of consultants/external Service Providers where necessary for specialised services to small enterprises

7. Examples of some Seda offerings • Entrepreneurship readiness assessment • New business registration • Start up business plans • Business performance improvement assessment • SMME needs assessment • Franchise evaluation • Export readiness assessment • Feasibility studies • Infrastructure rehabilitation • Value chain development • Exposure to local and international markets • Market studies • Social and skills scoping • Capacity building • Bankable business plans

8. Simplified Process for assisting seda Clients

9. How do you become a client? • Physical visit to branch • Most branches has information sessions for potential clients, please contact them for dates and times • Registration as a client • Relevant assistance process start

10. How do you contact us? • Seda call centre: 0860 103703 • Seda website: www.seda.org.za • seda National Office: • Physical Address: The dti Campus, Building G, 77 Meintjes St, Sunnyside, Pretoria • Tel: (012) 441 1000

11. Export Development Programme

12. Objective To enhance small enterprise export capability and operations of small enterprises by developing and promoting them to enter global markets and to provide relevant training and assessment for Seda clients

13. Components of Export Development Programme

14. Criteria for participating enterprises • Potential exporters: • Enterprise should be in existence for 2 years and operating as a formal entity; • Product/Service should have a niche or competitive edge; • A market match should exist for the product/service; • Enterprise must be committed to developing an export market; • Enterprise should have or have access to finance; • Enterprise should have internal capacity for additional markets; and • The Seda Business Advisor should recommend participation, based on his/her assessment. • Export-ready enterprises: • As above, but also including: • All required quality and management systems is in place; • Market clarity for the targeted export product should exist; and • All necessary permits, tax and insurance should be in place.

15. Information provision • Export Awareness Seminars: • Half day workshops organised by Seda branches; • Raise the awareness amongst small enterprises on export as a market; • The urgency to be internationally competitive; • Assistance available from Seda with regard to your export development; • The basic elements of competitiveness; and • Other support services available to enterprises to develop their international competitiveness • To find out when the next Awareness Seminar would be held in your area, please contact your local Seda branch.

16. Information provision continued • Country, sector, product and trade statistics is some of the information required by enterprises while developing their export market • For example: Enterprises utilise this information during their research on relevant markets and in preparing their export marketing plans. • Seda is currently working on a process so that this basic information can easily be provided to enterprises by the Business Advisor

17. 8 weeks’ course to develop and enhance skills and capacity of enterprises to service market opportunities: Focuses on preparing participants for exporting, both existing and potential exporters can attend; Four modules include: Orientating yourself towards exports Determining your export readiness Introducing the technical aspects of exporting Developing an export market Workbooks with a story line provides a practical, outcomes-based training course; Delivered at Seda branches through a trainer, with the support of a business advisor; and Certificate provided at the completion of the course Training - Export Orientation Course

18. Training: Pre- and post-exhibition PRE-EXHIBITION 2 DAY WORKSHOP • Focuses on preparing potential exhibitors for participation in Exhibitions and Trade fairs; • Targeting enterprises that will be participating in local or international exhibitions, Trade Fairs or missions supported by Seda, a Chamber, the dti or a provincial agency. • Provided by either an internal • trainer or an external trade consultant POST-EXHIBITION 1 DAY WORKSHOP • Provided as a follow-up focusing on further assisting Exhibitors or participants with any enquiries or challenges from an event or mission.

19. Training: Other GUIDE TO TRADING INTO AFRICA • Focuses on further assisting Small Exporters with accessing markets in the African continent • Targeted to SMEs that participated at a local and International Exhibition or Trade Fair • Other • Should it be identified that you need another export-related training course to develop your skills base, the Seda branch will assist in making this accessible to you as one of the interventions as per your action plan.

20. Development support • Once a full diagnostic has been done on your business by the Seda advisor, an action plan will be drafted that will inform any development assistance provided by Seda. • Examples of possible development assistance: • Product development and certification • Quality Management Systems • Market development support • All interventions are done on a cost-sharing basis, the process of which will be shared by your business advisor

21. Market Access support – Local markets • 4 sector-specific events will be supported annually, depending on budget availability: • 8 enterprises will be considered for participation • Details of events will be shared with branches, where enterprises, with the assistance of the business advisor applies to National Office for participation • Seda will inform enterprise of successful application, as well as details of support provided for that event • Relevant Business Advisor will also gain the opportunity to accompany his/her clients to event to provide real-time support • Seda will showcase these events through our relevant print media

22. Local markets continued • Individual assistance to any other relevant local event is available as part of development assistance at your local Seda branch – the normal processes to such an intervention would apply

23. International market support • Seda provides support in three areas to ensure exposure on international platforms to our clients: • Trade Point Programme • UNIZO GoNorth • Participation in missions and national pavilions

24. International market support – Trade Point Programme • The World Trade Point Federation (WTPF), based in Geneva, Switzerland, manages this UNCTAD-originating programme globally. • The WTPF operates through a network of more than 100 Trade Point centres. Through these Trade Points, the WTPF assists small enterprises in more than 70 countries worldwide to trade internationally by using electronic commerce technologies. TRADE POINT SOUTH AFRICA

25. International market support – Trade Point Programme • Seda has the responsibility of implementing and managing the programme nationally in South Africa. • Seda established Trade Point South Africa (TPSA) through an agreement with the WTPF in 2007 and agreed to support the establishment of Trade Point Satellites (TPS) in each of the nine provinces. • Three Trade Point Satellites are currently active in South Africa and we are working on establishing more. • The TPSA motto is: DoGlobal Trade DoTrade Point

26. International market support – Trade Point Programme • Objectives of the Trade Point Programme: • To increase the participation of small enterprises in international trade; • To support small enterprises trade more efficiently; and • To assist Trade Points in becoming "one-stop-shops" where small enterprises can obtain a full set of services with regard to trade information and other related aspects. 

27. International market support – Trade Point Programme • Services provided by a Trade Point Satellite: • Electronic Trade Opportunities (ETOs), which allows you to post your own business opportunities online and receive responses from all over the world. • Global Trade Directory System (GTDS), which is a comprehensive database providing registered companies with instant global visibility and the opportunity to penetrate new markets. • List and search for opportunities • Provide Handholding support throughout the entire trade process • Hold networking • Assistance with trade missions

28. International market support – Trade Point Programme • Trade Point Satellite contact details: • TPSA Johannesburg • Contact person: Nada Reyneke • Tel no: +27 11 726 5300 • E-mail address: nada@jcci.co.za • TPSA Durban • Contact person: Nombuso Duma • Tel no: +27 31 332 0445 • E-mail address: nduma@seda-ethekwini.org.za • TPSA Nelson Mandela Bay • Contact person: Xolisa Singeni • Tel no: +27 41 502 2400 • E-mail address: xsingeni@seda.org.za • Or contact Trade Point South Africa: • Tel no: +27 12 441 1000 • E-mail address: tpsa@seda.org.za

29. International market support – UNIZO GoNorth Helpdesk • UNIZO (Organisation for the Self-Employed and SMEs) is the largest Flemish organisation for self-employed entrepreneurs and champions the interests of these 82,000 entrepreneurs. • Seda signed an agreement with UNIZO as a partner to the ‘Go North helpdesk Import Vlaanderen Matchmaking’ project. • The project focuses on small enterprises with growth potential in three countries, South Africa, Malawi and Mozambique. • The Go North helpdesk facility puts these identified companies in touch with Flemish businesses with the ultimate goal to stimulate joint investment, jobs and growth for small enterprises in Southern African countries.

30. For more information contact the small export development team on: 012 441 1000 OR lmaleka@seda.org.za – Export Training tjardim@seda.org.za – Trade Point Programme THANK YOU