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DUNICOP D eepening UNI versity C ooperation O sijek- P écs

DUNICOP D eepening UNI versity C ooperation O sijek- P écs OVERVIEW OF TH E RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS „ Roundtable on quality assurance ”

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DUNICOP D eepening UNI versity C ooperation O sijek- P écs

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  1. DUNICOP DeepeningUNIversityCooperationOsijek-Pécs OVERVIEW OF THE RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENTGRADUATECAREERTRACKINGPROGRAMAT THE UNIVERSITY OF PÉCS KURÁTH, GABRIELLAHEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS „Roundtableonqualityassurance” DUNICOP-ROUNDTABLE 2 15 November, 2013 Project is co-financed by the European Union

  2. DUNICOP Contents • MRS at UP • GFS and Survey methods • Results • Communication of results • Suggestions and proposals

  3. DUNICOP Marketing Research System at UP 1. • Secondarydata • National applicants’ database • Competitors’ websiteanalysis • University Rankings • Labour market database

  4. DUNICOP Marketing Research System at UP 2. • Primary data • HR researches • Image researches (student, graduates, national) • Graduate Career Tracking Programme from 2010 • Students’ Motivation Survey • The Graduate Career Tracking • First Year Students • Applicants’ Survey

  5. DUNICOP GraduateFollow-up System • Institutionobligation (Higher Education Act) • An opportunitytothehighereducationinstitutions

  6. The EU Project TÁMOP 4.1.1. (Social Renewal Operational Programme - SROP) expounds the exploration fully in accordance with the relevant European Union legislation and regulations. It is related to the Social renewal priority of the New Hungary Development Plan (NHDP), which is Hungary’s National Strategic Reference Framework. The strategic base of the Programme — similarly to 14 other operational programmes — is provided by the NHDP. The aim of the SROP is to develop human resources and to minimize job-market and social discrimination. Project coordinator: National Development Agency, 2010-2011 GCT is coordinated by Educatio Ltd, Budapest. Institutional procedures and data protection are secured by Rector’s Regulation and the ETR system.

  7. The Aims of the GCT 1. To support the institution in its efforts to obtain a first-hand map of its trainings and services. 2. To collect and utilize the diverse experiences of present and former students by obtaining relevant feedbacks. It is a key element in the Graduate Career Tracking Programme with its aim to improve the knowledge set our institution provides for its graduates.

  8. The Aims of the GCT 2. Career tracking surveys will be repeated annually for students and less frequently but still regularly for graduates who support the adjustment of our institution to the continuously changing environment of training. To contribute to making the institution and its qualifications more successful and competitive.

  9. basicfields of thesurvey Students’ MotivationSurvey The GraduateCareerTracking

  10. Methodology/1 • Surveys mailed: • 2010: 2007, 2009 • 2011: 2008, 2010 • 2012: 2007, 2009, 2011 • 2013: 2008, 2010, 2012 • Samplingmethodwithfourparameters: faculty, sex, financing of studies, fulltime/part time. • Processing: SPSS software (factoranalysis, means, clusteranalysis, frequencytables, crosstables, etc.)

  11. DUNICOP Methodology/2 • During January 2010, 1,500 personal phone calls were made by Jurideco subcontractors (replacing a proposed deep inteview) in order to confirm online survey results. • During October 2013, 2,251personal phone calls were made by Szocio-Gráf subcontractor.

  12. DUNICOP Topics in the survey questionnaires Previous or current higher education studies Additional (accumulated) educational experience Relation to the world of work International experience Attitudes and expectations perceived (scalar) Employment Relationship to the institution evaluated (scalar) Personal details

  13. DUNICOP The Faculties • Faculty of Business and Economics (FBE) • Faculty of Health Sciences (FHS) • Faculty of Humanities (FH) • Faculty of Law (FL) • Medical School (MS) • Faculty of Sciences (FS) • Faculty of Music and Visual Arts (FMVA) • Illyés Gyula Faculty of Education (IGyFE) • Pollack Mihály Faculty of Engineering and Information Technology (PMFEIT) • Faculty of Adult Education and Human Resources Development (FAEHRD)

  14. DUNICOP The Graduate Follow-Up System data and sample size by faculties, 2007-2012.

  15. DUNICOP The firstthingsthatcametothegraduates’ mindshearingThe University of Pécs University Learning Sudying/education Pécs Image Mood/ambience Myteachers The college years Training Degree Knowledge The First University in Hungary

  16. Wouldthegraduatesrecommend

  17. DUNICOP The jobsatisfaction(1-4 scale)

  18. DUNICOP Skillsrequiredfromthegraduates 1.

  19. Skillsrequiredfromthegraduates 2.

  20. DUNICOP The graduates’ net income in thousands of HUF, 2007-2012

  21. DUNICOP Suggestionsforcurrentlyenrolledstudents of UP

  22. DUNICOP The graduates’ county at age of 14 (above) and the workplace’s county (below) (n=4,097, n=3,188) University of Pécs Source: Authors’ research

  23. DUNICOP Communication • Annual Report, Executive Summary • University website (full report and summary) • Alumni newsletter • Prospectus for partners • Press releases • Events, conferences for partners and professionals

  24. DUNICOP Proposals Development of Marketing Information Database Development of Education Database of the University Development of Courses Schedules of faculty decisions for courses, services, career SPSS training for professionals and colleagues (May 2011) Career coaching seminar for BA, MA students and graduates (2013) EvaSyssoftwarefor researchers and professional experts Center for labourmarket research Development of Career Services – CareerPyramid

  25. DUNICOP Career-related results Kuráth, G. – Kiss, T. – Kovács, Á. – Héráné Tóth, A. – Sipos, N. (2013): Diplomás Pályakövető Rendszer – 2012-es hallgatói motivációs vizsgálat a Pécsi Tudományegyetemen. Pécs: Pécsi Tudományegyetem, 65 p. /54. p.

  26. DUNICOP The UP Career-pyramid UP Career-pyramid: Kuráth, G. – Héráné Tóth, A. (2013)

  27. DUNICOP Career program – Example

  28. DUNICOP Career program – Autumn 2013

  29. DUNICOP Leafletsin the welcome package

  30. DUNICOP Organizersat UP Coordinator: UP Marketing Office • Committee of Quality Development • Internal experts • Faculties • Directorate of Academic Affairs (vice rector) • Directorate of Information Technology (vice rector)

  31. DUNICOP Research team Dr. Gabriella Kuráth PhD Dr. Árpád Kovács Norbert Sipos Andrea Héráné Tóth

  32. DUNICOP ThankyouforyourenduringPatience and attention! Furtherinformation: www.pte.hu www.alumni.pte.hu/palyakovetes-dpr

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