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WEBSITE MONETIZATION

WEBSITE MONETIZATION. Presented to: I.C. Stars. ONLINE ADVERTISING REVENUE GROWTH. REVENUES BY FORMAT/CATEGORY. ONLINE ADVERTISING BY PRICING MODEL. REVENUE BY MAJOR INDUSTRY CATEGORY. CURRENCY OF THE WEB.

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WEBSITE MONETIZATION

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  1. WEBSITE MONETIZATION Presented to: I.C. Stars

  2. ONLINE ADVERTISING REVENUE GROWTH

  3. REVENUES BY FORMAT/CATEGORY

  4. ONLINE ADVERTISING BY PRICING MODEL

  5. REVENUE BY MAJOR INDUSTRY CATEGORY

  6. CURRENCY OF THE WEB • Impression: a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user. • Ad Impression: 1) an ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads • Cost-Per-Thousand (CPM): media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 visits has a CPM of $15 ($1,500 divided by 100). • Inventory: The number of ads available for sale on a website • Cost-per-Whatever (CPW): Cost-per-order, cost-per-transaction, cost-per-acquisition, cost-per-lead, cost-per-click, etc.

  7. AUDIENCE MEASUREMENT • 3 accredited third-party audience measurement institutions • ComScore • Nielsen//Netratings • I/Pro • Other audience measurement systems • Compete.com • Quantcast.com • Page Views vs. “Hits” • Page Display: when a page is successfully displayed on the user's computer screen

  8. AD-UNITS

  9. CALCULATING INVENTORY • Traffic = Unique Users * avg. page-views per user • Available Impressions = Traffic * ads per page • Sell-through: How many impressions do you think you can sell in a given month

  10. SAMPLE REVENUE FORECAST

  11. AD-UNIT OPPORTUNITIES • Standard IAB Ad-units • Rich Media • Broadband Media • Pre-roll • Email Newsletters • Site or page skinning • Custom build-out programs • Slotting fees • RSS Ads • Advertorials

  12. AD SERVING VS. WEB SERVING

  13. AD REVENUE OPPORTUNITIES: AD NETWORKS

  14. AD REVENUE OPPORTUNITIES: AD NETWORKS

  15. AD REVENUE OPPORTUNITIES: SEARCH ENGINES Google technology places your ad on the most relevant content pages

  16. AD REVENUE OPPORTUNITIES: SEARCH ENGINES

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