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Auto Zeppelin . Diana Li. Entrepreneurship Innovation Event Plan 2014 San Leandro DECA San Leandro High School 2200 Bancroft Ave. San Leandro, Ca. 94578 Diana.M.Li@hotmail.com. The new way of discovering the use of balloons . Overview.

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Auto zeppelin

Auto Zeppelin

Diana Li

Entrepreneurship Innovation

Event Plan 2014

San Leandro DECA

San Leandro High School

2200 Bancroft Ave.

San Leandro, Ca. 94578

Diana.M.Li@hotmail.com

The new way of discovering the use of balloons


Overview
Overview

  •   Gets rid of inconvenient traits a regular balloon contains

  • self-inflating- makes it portable, “ready to-go”, and less of a hazard

    • balloons gets in the way of the view for driving

  • economically efficient compared to regular balloons

  • New product in the market consisting of rubber/latex balloon, ribbons, weights and a small condensed helium device

  • V.S


    Opportunity
    Opportunity

    • Regular balloons not durable, not portable and not economically efficient (when inflated)

      • Auto Zeppelin solves all those failing traits

    • Another option can be a do it yourself however it’s a waste of resource and money

      • helium can escape

      • cause frustration

      • not enough or too much helium filled in

      • not time efficient


    Target market
    Target Market

    • Event Planners

    • Flourists

    • Greeting Card Sellers


    Trend
    Trend

    • 36k births a year

    • 6,200 weddings a year

    • Even more holidays

      • Ex: Easter, valentine’s day, mother’s day etc.

    • Liking of customization

      • Ex: Motorola phone, Moto X:

        • customize from color of phone to home screen


    Differentiation
    Differentiation

    • convenient to consumer

      • “ready to go balloons”

    • portable ( makes the process of delivering and inflation easier)

    • self-inflatable

    • storable

    • time effecient

    • Good use when balloons not permitted or when travelling

      • graduation, balloons cause disturbance to others

      • driving, balloons cause a hazard on the road


    Potential reach
    Potential Reach

    • slowly increase

    • trend of customization and “do-it-yourself” procedures

    • stimulates creative thinking in a creative market

    • Franchising

    • “household” name


    Growth potential
    Growth Potential

    • starts locals and delivers to local event planner

      • word of mouth and advertising online and magazines reach to franchise

    • deliver items to retail franchises and arts and crafts franchises in wholesale

      • directly talk to franchise of arts and crafts and discount department stores

        • Ex: Michaels, JoAnn, Kmart, Target, etc.

    • online store

    • additional branch for customization


    Auto zeppelin

    Earning Potential

    • average pack of general balloons =$3-$8

    • aver party pack of general balloons= $53 or more

      • Includes ribbons, weights and helium

    • Auto Zeppelin C.O.Gs $6.10 with labor

      • contains 5 balloons

    • Priced at $13.50

      • Subtracting C.O.Gs = $7.40 as revenue

      • Annual estimated revenue = $46,380

    • BEP daily at least 8048 units


    Auto zeppelin

    Conclusion

    • balloons creates own market since an essential part of accessorizing events

    • balloons should be made easy and convenient

    • Annual projected revenue $46,380

      • Shows success in future by amount of revenue made

    • $10,00 startup investment with 10%-20% limited ownership towards product

      • startup goes towards raw materials, advertising and fixed costs