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Enhancing Social Support for WOU Athletics: A Facebook Analysis

Discover how leveraging Facebook can boost connections for Western Oregon University athletics, examining user behavior and interactions. Learn ways to engage fans, target alumni, and broaden audience reach effectively.

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Enhancing Social Support for WOU Athletics: A Facebook Analysis

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  1. Facebook: building social connections and support for Western Oregon University athletics Masters Thesis Claire Carpenter March 2010

  2. WOU Wolves: From the beginning Identifying a need • Facebook 101 • Ready…Set…Facebook!

  3. WOU Wolves: Risks and Apprehension • Faculty on Facebook • 2006 to present • Student-athletes on Facebook • WOU Social Networking Waiver

  4. The Popularity of Facebook

  5. My Project • Created a Page within Facebook • Posted current WOU athletic news • News • Scores • Pictures • Videos • Events

  6. Insights from WOU Wolves Insights application from our WOU Wolves page Facebook Insights measures user exposure, actions, and behavior relating to Facebook Pages.

  7. Taking a closer look at our active fans • Fans Who Interact with our Page • Interactions • Interactions per post • Post quality • Posts

  8. Fan activity two weeks ago

  9. Fan activity this week

  10. Taking a closer look at all our fans • All Fans of Western Oregon Wolves • Total fans • New/Removed fans • Top Countries • Demographics • Page views • Media Consumption • Unsubsribers/re-subscribers

  11. Suggestions for future Page Administrators Set an appropriate project goal Occasionally, shift the focus off of the athletes and onto the fans Target alumni Utilize other media (i.e. twitter, athletic homepage, contest programs, etc.)

  12. References Facebook. “Statistics.” 2010. Retrieved Jan. 25, 2010, from http://www.facebook.come/press/info.php?statistics

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