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Creative Services, Apps and Banks in Australia

Creative Services, Apps and Banks in Australia. Ben Goldsmith Senior Research Fellow ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Ben.goldsmith@qut.edu.au @bengo1379. Creative Services employment.

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Creative Services, Apps and Banks in Australia

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  1. Creative Services, Apps and Banks in Australia Ben Goldsmith Senior Research Fellow ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Ben.goldsmith@qut.edu.au @bengo1379

  2. Creative Services employment The Creative Trident – ‘Core’ and ‘Embedded’ Creatives Cultural Production and Creative Services

  3. Figurative view of the Creative Trident

  4. The App Economy App Downloads More than App Stores and Platforms

  5. Total revenue for the four main stores (outside China) – App Store, Google Play, Blackberry World, Windows Phone Store – in 50 countries, Q1 2013 US $2.2 Billion 74% Proportion of revenue taken by Apple App Store ($1.6 B) App Economy is not only platform owners, app store operators, developers. It includes all those who invest in, design, develop, test, distribute, support, monetize, market, analyze, use or profit from software on mobile computing devices.

  6. Apps Jobs are Creative Industries Jobs To build an app, software developers and engineers need the skills and expertise of some or all of the following creative roles: • Creative Writer • Games Developer • Graphic Designer • Composer/Musician • Digital Art Director • Video Services • Sound Design • Community Manager • Marketing Manager • Mobile UX (User Experience) Designer/Architect • UI (User Interface) Designer/Architect • Interaction Designer • Project Manager/Creative Director/Producer • Visual Designer • Copywriter

  7. Outsourcing, Creative Services, app design and development • “SYDNEY, October 9, 2013: Freelancer.com dominates as the platform small businesses and start-ups rely on to get work done, breaking through 5 million projects posted on the site.” • “The top category remains websites, IT and software development at 40.0%, as businesses continue to rush online. Rounding out the top 5 categories are design, media and architecture (24.0%), writing and content creation (10.7%), sales and marketing jobs (7.9%) and data entry and administrative jobs (5.9%).”

  8. Mobile banking, creative services and apps Mobile banking use Financial services and mobile Bank apps

  9. Online and mobile banking Source: Ewing, S. and J. Thomas (2012) The Internet in Australia, CCI Digital Futures 2012, Melbourne.

  10. Mobile Data Traffic, projected growth Source: Cisco Systems (2013) VNI Forecast Highlights. http://www.cisco.com/web/solutions/sp/vni/vni_forecast_highlights/index.html

  11. Transportation/Storage Retail Rental/Hiring/Real Estate Manufacturing Information Media/Telco Government Financial /Insurance Electricity/Gas/Water/Waste Education/Training Construction Accommodation/Cafes/Restaurants Total

  12. Percentage of embedded creatives within total workforce, by industry, 2006 and 2011. CCI analysis of census data.

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