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UKERNA. Information Dissemination. Freedom of Information. Requirement for public organisations Publication scheme Classification Organisation Finances Performance Policy. Classification. Verbal : Events, training and conferences Presentations User Groups Non-verbal :
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UKERNA Information Dissemination Russell Nelson
Freedom of Information • Requirement for public organisations • Publication scheme • Classification • Organisation • Finances • Performance • Policy Russell Nelson
Classification Verbal: • Events, training and conferences • Presentations • User Groups Non-verbal: • Printed material • Web • Press releases • Mailing lists Russell Nelson
Verbal Largely unregulated • subjective views = dilution of key messages. Must have a clear NREN strategy – decide key messages for all staff Russell Nelson
Printed Material Editorial Board • Overview • Promotional • Technical • News • Review The key is DISTRIBUTION Russell Nelson
Web • 500,000 hits/month v 1,000 print run • % effort: web v paper content Edit Edit Edit Russell Nelson
Press • Press coverage is not a high priority • Value to the business is hard to quantify Russell Nelson
Mailing Lists • Used at the individual level – no company strategy Russell Nelson
Summary Getting the right information to the right people at the right time. Focus on the basics. Feedback. Russell Nelson