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Verizon Media

Verizon Media. Agenda. Verizon Media Exclusive data Platform consolidation - exchanges overview Yahoo in Ireland - BrightRoll Exchange for Display (BRXD) Latest deals released International clients / Microsoft Q&A. We’re building Verizon 2.0. Verizon Media. Verizon Consumer.

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Verizon Media

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  1. Verizon Media

  2. Agenda • Verizon Media • Exclusive data • Platform consolidation - exchanges overview • Yahoo in Ireland - BrightRoll Exchange for Display (BRXD) • Latest deals released • International clients / Microsoft • Q&A

  3. We’re building Verizon 2.0 Verizon Media Verizon Consumer Verizon Business Transforming media Improving consumer experiences Improving enterprise Trust Innovation

  4. Why Verizon Media? We see customer activities across multiple dimensions, allowing you to turn insight into action with flexible targeting and measurement solutions built to help you evolve your strategy and reach the people that matter most. 1 degree removed from 1B+ consumers. Scale and accuracy Easily Customizable Better performance We leverage powerful data from over 1B+ people to create the scale you want with the accuracy you need across device. Streamline campaign set-up with curated segments using the best data points from across Verizon Media or build custom audiences from signals across mail, search, location, apps, content, and more. Campaigns using our 1P data have a 71% higher average conversion rate than those using 3rd party segments.

  5. Verizon Media combines the power of content, scale and data to create smarter marketing solutions Content Data Scale

  6. Unique and exclusive data

  7. Verizon Media Data Sources REGISTRATION GEO MAIL SEARCH SEARCH EMAIL DIGITAL CONTENT CONSUMPTION SOCIAL DIGITAL CONTENT CONSUMPTION SOCIAL FLURRY PURCHASE BEHAVIOUR LIFE STAGES MOBILE USAGE SMART TV INTEREST DEMO

  8. Diversified, Proprietary,& ExclusiveData Sources CARRIER #5,6,etc SEARCH/MAILDATA OOH CARRIERDATA PUBLISHERDATA 70K APPS 750K APPS SDKDATA TV/IOT/OOH/GAMINGDATA

  9. SSP offering Brightroll Exchange YAHOO ONLY One by AOL: Video One by AOL: Display One by AOL: Mobile PREMIUM O&O + PARTNER INVENTORY PREMIUM O&O INVENTORY MOBILE APP and WEB INVENTORY PREMIUM O&O 34% REACH*** PREMIUM O&O + PARTNER INVENTORY DEALS DEALS DEALS DEALS DEALS DEALS MICROSOFT ID AGE + GENDER BEHAVIOURAL TARGETING PUBLIC AND PRIVATE DEALS YAHOO DATA AGE + GENDER BEHAVIOURAL TARGETING PROPERTY SPECIFIC DEALS VIEWABILITY DEALS PUBLIC & PRIVATE DEALS OPEN PACKAGES BROAD REACH PACKAGES PUBLIC & PRIVATE DEALS PLATFORM WIDE DEAL ID YAHOO DATA BEHAVIOURAL TARGETING PLAYER SIZE VIEWABILITY DEALS APPNEXUS ONE MOBILE ONE VIDEO BRIGHTROLL DISPLAY ONE DISPLAY

  10. SSP Platform Consolidation Verizon Media SSPs PREMIUM O&O + PARTNER INVENTORY Verizon SSP PREMIUM O&O INVENTORY Verizon SSP - Video MOBILE APP and WEB INVENTORY 34% REACH*** PREMIUM O&O + PARTNER INVENTORY DEALS DEALS MICROSOFT ID AGE + GENDER BEHAVIOURAL TARGETING PUBLIC AND PRIVATE DEALS DEALS PUBLIC & PRIVATE DEALS OPEN PACKAGES PUBLIC & PRIVATE DEALS PLATFORM WIDE DEAL ID YAHOO DATA BEHAVIOURAL TARGETING PLAYER SIZE VIEWABILITY DEALS Verizon Ad Exchange Verizon Ad Exchange - Video APPNEXUS

  11. Works depending on your KPIs PERFORMANCE BRANDING VIEWABILITY

  12. The Verizon Media difference Unique, premiumsupply Exclusive Deal ID opportunities First-partyaudience data Direct access ensures authenticity and lowest cost Achieve KPI’s with vast menu of Deal IDs Use unique MSFT, AOL, and Yahoo data to find your audience

  13. Why including Verizon Media – Oath on all plans • 5th position • ABOVE: • - Amazon • - Linkedin • - Twitter • - Adobe • - Apple ComScore Middle East Africa – Dec 18

  14. Delivering the highest level of brand safety Fraud protection & brand safety Supply verification Human review safeguards through a rigorous auditing process Proprietary technology Exclusive traffic protection solution blocks fraud both pre-bid & post-serve 3rd party partnerships Integrate your preferred anti-fraud vendor to choose the solution that meets your needs Anti-fraud guarantee No charge for identified fraudulent impressions and refunds/credits offered for MRC measured discrepancies > 5% Quality inventory & viewability Set pre-bid parameters Extensive inventory quality features allow advertisers to set pre-bid viewability targets, create site lists, and easily exclude content rated as moderate or high risk. Real-time optimization Advanced viewability algorithms auto-optimize bid management and allow buyers to layer in multi-level goals, threshold percentages and in-view definitions.

  15. Pixalate – Seller Trust Index (Q3 18)

  16. Programmatic offering Yahoo! Greece +300MPage Views +2.9MUnique Users Huge scale within premium and brand safe environment

  17. 1 Billion engaged users SEARCH SOCIAL CONTENTCONSUMPTION EMAIL MOBILEUSAGE

  18. Consumer marketing strategy Yahoo Mail has grown 24% in 2018 Yahoo Finance grow 45% YoY in 2018 HuffPost UK has grown 10% QoQ Content partnerships

  19. BrightRoll Exchange for Display (BRXD)

  20. Your DSP SCALE EXCLUSIVE PREMIUM INVENTORY EXCLUSIVE AUDIENCES

  21. Finding BRXD on your DSP Yahoo – Seller 273 AppNexus Brightroll Exchange for Display from Yahoo! DBM Right Media Exchange for Display The Trade Desk EXCLUSIVE PREMIUM INVENTORY Yahoo & Partner Sites MediaMath SCALE EXCLUSIVE AUDIENCES Your DSP Yahoo/ Brightroll AdForm

  22. How can you buy Yahoo inventory? PRIVATE MARKET PLACE OPEN AUCTION AND/ OR CONTEXTUAL DATA

  23. How can you buy Yahoo inventory? PRIVATE MARKET PLACE (Deals) OPEN AUCTION • Confirm which deals fit better with your strategy • Existing deals • Deal permissioning • Deal mapping on both sides Find BRXD* on your DSP by the correct name Start bidding * See naming conventions per DSP

  24. Deal Mapping Process 1. Client confirm deals needed 2. Mapping done on BRXD* 3. Mapping done on client/ buyer DSP UI 4. Client/ buyer starts bidding Remind to your DSP account manager: 1. Supply source (SSP) – Brightroll Exchange (See naming conventions) 2. Private auction deals - for multiple buyers 3. Deal name & Deal ID * Mapping on DBM is done by default on all deals, but worth to double check because of exceptions

  25. Deals not working? Campaign/ Deal not delivering: - Increase bidding price - increase bidding frequency - check ad sizes being used (300x250 and all the rest) 2. Inform Verizon Media team explaining the issue - Deal names/ IDs - Campaign details: flight date, budget, advertiser. - Buyer details (Buyer ID) If not sorted out by then - Involve your DSP account manager with us in copy for troubleshooting

  26. Viewability Deal Name: Y_EMEA_Viewability Deal Id: XXXXX Floor CPM: $1.10 Ad Sizes: IAB Standard . Running just on those Yahoo domains performing better with JUST viewability +70% - not guaranteed TECHNOLOGY TRAVEL FINANCE HOME & PARENTING CARS FASHION RON – All Yahoo sites Deal Name: Y_EMEA_RON Deal Id: XXXXX Floor CPM: $0.20-$3.00 depending on ad size Ad Sizes: - IAB Standard. - 970x250 ($3.00) Showcase/ Audience Deals Deals available Making use of 1st party DATA Audiences interested in something in particular Floor CPM: $1.10 for Finance, Sports, Travel, News, Fashion etc. Homepage –Yahoo Deal Name: Y_EMEA_Homepage Deal Id: XXXXX Floor CPM: $1.10 Ad Sizes:970x250 ($3.00) YAHOO Properties Socio - Demo Yahoo mail Style Finance Sports News

  27. Audience Deals creation - travel Search Targeting Mail Insights Targeting Mobile Data Targeting Social Data Targeting Users searching for things related to traveling or traveling planning Users consuming Travel Apps Users who engaged on Tumblr with content related to Travel or searched for specific content Users receiving newsletters/ subscribed to travel related websites Hotels Madrid Top Restaurants Tips travel France Cheap Hotel London Budget holidays Boutique Hotel Malaga Uber Dubai to…Taxi from… Rental Car Brussels Flights to Milan Cape Town city map Amsterdam City Guide Booking.comKayak.com Skyscanner Hotels.com Lonely Planet Trip Advisor British Ariways Emirates Interactions: Liked Shared Blog Searched for specific content: Trip Dubai Temple Bar Dublin Users receiving confirmation emails after buying flights/ rental car/ hotel reservations Or keywords related to your brand BA Emirates KLM Hertz Europcar Avis Booking.comKayak.com BA Heathrow Parking Avios Bronze Tier Points Lounge T5

  28. Latest deals and audiences

  29. EMEA Education Deal • Targeting: • Online education • College/university payments • Continuing adult education • Bachelor's degree students • Business management education • New technologies education • Back to school college shoppers • Digital marketing education • Business school students • Applying for college scholarships • Parents of college students • Master degree students • College graduates Floor price: $1.60 Formats 120x600 + 160x600 + 300x250 +300x600 + 728x90 Deal ID: 100540 Deal Name Y_EMEA_Audience_Education

  30. EMEA Valentines Day Deal Targeting: • Valentine's Day Shoppers • Gifts for her • Valentines Day Interest • Romantic Shoppers • Searching for travel-vacations romantic • Searching for family and relationships • Flowers purchase receipt • Holiday gift buyers • Young couples • Couples with no kids living at home • Couples getting married • Chocolate gift • Gift buyers Floor price: $1.60 Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • mobile banner 320x50 Deal ID: • 100635 Deal Name • Y_EMEA_Audience_Valentines Day

  31. EMEA Luxury Deal Targeting: • Purchasers of luxury products • Searching for luxury keywords • Users frequently visiting • websites of luxury activities • Users consuming luxury related apps • Users receiving mails from luxury brands • Users making high home improvements • Luxury fashion shoppers • High revenue users • Jewelry buyers • Luxury car interest • Luxury travellers • Suggested bid • price $1.2-$2 Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90+ • Mobile banner • 320x50 Deal ID: • 100114 Deal Name • Y_EMEA_Audience_Luxury

  32. EMEA Travel Deal Targeting: • Amex frequent flyers • High frequency business travelers • Purchasers of 5+ hotels last year • Purchasers of 5+ flights last year • Vacation searchers/shoppers • Travel enthusiasts • Beach travellers • Receiving emails from travel • agents and airlines • Travel receipt • Users consuming travel apps • Searching for travel keywords • Travel cruises • 5+ rental cars in past years Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • Mobile banner • 320x50 Deal ID: • 99873 • Suggested bid • price: $1.2-$2 Deal Name • Y_EMEA_Audience_Travel 33

  33. EMEA B2B Deal Targeting: • Business owners • Entrepreneurs, • Small & Medium • companies • Business banking, • Freelancers Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • Mobile banner • 320x50 Deal ID: • 100193 • Suggested bid • price $1.2-$2 Deal Name • Y_EMEA_Audience_B2B Suggestion: Combine with Audience Finance deal

  34. EMEA Technology Deal • Suggested bid • price $1.2-$2 Targeting: • Tech shoppers • Smart tv users • Interest in Fintech • Latest gaming trends • Interest in home automation • Interested in connected devices • Bought latest tech gadgets • Interest in drone tech • Bought tech brands like Xiaomi, • Huawei, BOSE, Devialet, Garmin • 4K UHD TV owners • Tech website/ • magazine subscription Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • Mobile banner • 320x50 Deal ID: • 100359 Deal Name • Y_EMEA_Audience_Technology

  35. EMEA Beauty-Health-Fitness • Suggested bid • price $1.8-$2.5 Targeting: • Interest in beauty brands • Interest in food and nutrition • Interest in running and fitness • Interest in dieting • Gym members • Interest in beauty and fashion events • Attending Beauty salon appointments • Fitness products shoppers • Beauty product buyers • Wearable fitness • Gym and organic food stores Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • Mobile banner • 320x50 Deal ID: • 100489 Deal Name • Y_EMEA_Audience_Health& Beauty Fitness

  36. EMEA Finance Deal • Suggested bid • price $1.2-$2 Targeting: • Searching for mortgage keywords • Banking and finance interests • Apps related to finance and banking • Business and finance books shoppers • People using online banking • Mail related to loans and mortgages • Interest in investments, stocks, • bonds and funds • Finance magazines Formats 120x600 + 160x600 + 300x250 +300x600 + 728x90 + 468x60 + • Mobile banner • 320x50 Deal ID: 100489 Deal Name • Y_EMEA_Audience_Finance

  37. EMEA Music-Festivals Deal • Suggested bid • price $1.7-$2.5 Targeting: • Music shoppers • Camping and hiking enthusiasts • Interest in different types of music • Festival receipts • Interest in festivals, concerts and shows • Interest in electronic music • Beer, wine and spirits drinkers • Festival and concert goers • Concerts receipts • Searching for music keywords • Interest in live music Formats 120x600 + 160x600 + 300x250 +300x600 • + 728x90 + • Mobile banner • 320x50 Deal ID: • 99395 Deal Name • Y_EMEA_Showcase_MusicFestivals+18

  38. International clients –Programmatic offering

  39. International inventory First look deal Homepage take over PMP Open Auction Where? Own data - Professionally produced content - Brand safe inventory

  40. Unique users and page views

  41. Microsoft

  42. Finding MAX on your DSP Microsoft Ad Exchange AppNexus Adobe (Tubemogul) Microsoft Advertising Exchange (under AppNexus) DBM Microsoft Advertising Exchange MediaMath AppNexus (requires either DID or site domain targeting to pinpoint MAX within AN) The Trade Desk Microsoft Advertising Exchange (Seller 280) Appnexus SCALE EXCLUSIVE PREMIUM INVENTORY EXCLUSIVE AUDIENCES Your DSP Microsoft Ad Ex Adform

  43. Platform Overview: Microsoft Ad Exchange Buyer Highlights Supply Why it matters Scale • 35B Requests/ Month • 60% MSN • 40% Other MSFT properties 1st Price Auction 44

  44. Data Sources 2 3 1 Site Data Microsoft Network Search Data Bing keyword Profile Data Microsoft ID/IP DATA + RECENCY = SEGMENT USERS

  45. Data targeting XBOX BEHAVIORAL MSFT BEHAVIORAL ID & IP PROFILE • Age • Gender • Household Income • Geo • Access Method • Device • Available across Microsoft & Oath O&O • Xbox Standard Behavioral Targeting (XBT) • Xbox Custom Behavioral Targeting • Available on Xbox • Standard Behavioral Targeting • Custom Behavioral Targeting • Available across Microsoft & Oath O&O

  46. DEALS MAX Deals offer access via deal ID to Microsoft Owned and Operated inventory Markets Include: UK, FR, DE, ES, IT, JP, CA, BR, US PREMIUM BRANDS Homepage Weather Health and Fitness Travel Food and Drink MULTIPLE SCREENS Autos Lifestyle Money Entertainment Sports News • IMPACTING FORMATS: • Billboard 970x250 • Half Page 300x600 • HP TAKE OVER • CUSTOM HEADER (1272x328) • PRIORITY DEALS All Males All Females $ All - 17 18-24 25-34 35-49 50 + Sports Business Autos Gambling AUDIENCES DEMO All the Age & Gender Mix (i.e.: Females 18-24or Male 25 – 49) Mobile Devices & Services Fashion & Clothing Travel Researchers

  47. MSN Programmatic Homepage TakeoverClassic premium advertising solution, now programmatic 70%-88% HOMEPAGE VIEWABILITY REQUIREMENTS: NO FREQUENCY CAPPING NO TARGETING 100% SOV

  48. Audience Segments HOME Parents Home Essentials House Renovations/DIY AUTOS Auto Buyers Auto Researchers LIFESTYLE Healthy Living Online Shoppers ENTERTAINMENT Movie Lovers Gamers Music Sports Fans FINANCIAL SERVICES Credit Card Shoppers Finance Researchers Home Buyers TECHNOLOGY IT Pros Tech & Gadget Researchers Mobile Researchers TRAVEL Travel Researchers Frequent travelers

  49. Audience Segments Live & Custom Audiences CUSTOM AUDIENCE SEGMENTS 30 day refresh / 2+ behaviours LIVE AUDIENCE SEGMENTS 30 day refresh / 2+ behaviours Example tactics, more available: Branding Conquesting Seasonal Age Gender Example segments, more available: 1.2M Sports Fans 915K Movie lovers 907K Parents 1.1M Home buyers Who they are Example segments, more available: 1.8M Travel researchers 1.3M Auto researchers 1.3M Healthy living 1.2M Sports fans Content they consume Where they spend their money Example segments, more available: 2.2M Online Shoppers 1M Credit card shoppers 962K Auto buyers 881K House renovation/DIY

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