FACEBOOK MARKETING FOR BUSINESS - PowerPoint PPT Presentation

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FACEBOOK MARKETING FOR BUSINESS

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  1. FACEBOOKMARKETINGFOR BUSINESS

  2. Facebook Optimize Facebook Page Build Audience Setup Facebook Advertisement Facebook Page Insight

  3. FACEBOOK

  4. YOUR FACEBOOK PAGE Create the page using name, logo, and branding Create Cover Page with your brand image/staff or which connects you with your audience

  5. YOUR FACEBOOK PAGE Cover Image 851 X 315px Profile Image 180 X 180px Display As 160 X 160px Tabs/App 111 X 74 px

  6. Facebook Landing Pages About Us page which tells about your business, history, mission nd vision of business Contact form Promotional Code or form for lead caputre system

  7. Facebook Landing Pages Welcome page or like us page where users like your page in exchange of something valuable. For Example discount coupon, ebook, video’s to watch etc.S

  8. Facebook Landing Pages Videos about products, services, tips and advice Share other informative video's which are not directly in your competition

  9. Facebook Landing Pages Share Share Share Post status 2 -3 times a day increases other Facebook users' engagement by 40%

  10. Facebook Landing Pages Can Have • Events • Photo Gallery • Videos from YouTube • Lead Generation Form • Contact Form • LinkedIn Page Connect • Twitter Page Connect • Other Social Media Connections • Promotional Material like Gift Vouchers, Coupons etc. • Shopping Cart to sell through facebook • Product display page • Contact Information

  11. Facebook Landing Pages Share Share Share Post status 2 -3 times a day increases other Facebook users' engagement by 40%

  12. Facebook Page

  13. Facebook Page

  14. Facebook Page

  15. Facebook Page

  16. Facebook Page

  17. Facebook Page

  18. Facebook Page

  19. Facebook Page

  20. Facebook Page

  21. Facebook Page

  22. Facebook Page Custom URL

  23. Facebook Build Audience

  24. Build Audience – Invite Emails

  25. Build Audience – Invite Friends

  26. Build Audience – Invite Friends

  27. What To Share • News – Is there anything going on internally worth sharing? Upcoming events? New hires? Announcements? • Industry trends/news –What are the current trends? News posts can be funny, shocking, serious, entertaining. It makes you look like an expert. • Events – Promote upcoming events and campaigns. • Tips/Advice – Help people with some valuable information and share new ideas

  28. Where To Share • Share your business on Facebook with friends, family, co-workers, and other Facebook users • Join groups related to your industry/product/services and start sharing tips/advice/news etc. • Start your own group on facebook and ask your clients, staff, industry leaders to join your group

  29. Get More Likes • Post often on your page and share with your personal profile. For user engagement post 1 to 2 times a day. • Ask interactive questions. • Like other people's posts • Offer incentives - Offer an incentive for people to like your page, such as a coupon, discount, free stuff or other special offers. • Add Facebook "Like Box/Button" on your website. • Post job openinings on your page • Run facebook advertisement • Buy facebook likes

  30. Facebook Ads

  31. Facebook Ads Shared Image 1200 X 1200px Display As 504px Width 1200 x 627px Shared Video 504 X 283px

  32. Facebook Ads

  33. Facebook Ads

  34. Facebook Ads • According to relationship • According to interest (business, food, technology etc.) • According to behavior ( • Choose Location (mobile device users, travel etc.) • Facebook Connections • Advertise External Web Page • Advertise Facebook Page Post • Target Custom Audience • Choose Location even can target zip codes • Age 13+ • Gender Specific Pay for Clicks or Impressions per 1000, Setup your daily budget

  35. Facebook Page Insight

  36. Facebook Page Insight

  37. Facebook Page Insight

  38. To Do Plan your strategy

  39. Total Value: $1096 Chamber of Commerce Members: $450 Save: $646 Facebook Marketing Plan $499 Optimize Facebook Page Setup Facebook Advertisement Setup App for lead generation Facebook Training Course$199 with 30+ videos + pdf + audio training Google SEO Plan $199 Find Right Keywords for Business SEO Report for ranking plus competitors report Suggestions for optimization pages Support 1 Month (1 visit every week) $199 Limited to 5 Only

  40. Thank You! CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz Email: raj@cloudmedia.co.nz, Mob: 021 2541 957