training session 7 wednesday november 14 n.
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TRAINING SESSION 7 Wednesday, November 14

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TRAINING SESSION 7 Wednesday, November 14. Flash Ads - Cal/Odona. Flash Ads. Ads that are created in flash. Normally these are animated. . fla – Source file (e.g. “ Beyblade.Box.fla ”) Like a Word document, changes can be made with a . fla file

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flash ads
Flash Ads
  • Ads that are created in flash. Normally these are animated.
  • .fla – Source file (e.g. “Beyblade.Box.fla”)
    • Like a Word document, changes can be made with a .fla file
    • DO NOT provide to clients unless they’ve paid for it
  • .swf – File to provide (e.g. “Beyblade.Box.swf”)
    • Like a PDF document, changes cannot be made with a .swf
process to create flash ads
Process To Create Flash Ads
  • Ideally, when client feedback is received for the site mock up, designs of the ad concepts can begin
  • Once the ad concepts are signed off, the ad build in flash starts
  • There could be 1 designer for the first part and another for the second.
flash ads for review
Flash Ads For Review
  • To send the ads for review:
    • Grab all files from the designer and copy to the Shared drive
    • Ask Andrew to put the ads on a page. Provide him with the folder information and exact name of ads
    • Andrew will send you a url; send this around for review
helios
Helios
  • Helios is the system used by Ad Operations to traffick online ads
  • Communication on details of ads is through Fogbugz – Start and End dates, urls, ad creative, etc.
  • Types of ad files to upload to Fogbugz
    • Static ads – jpgs
    • Animated – swfs, gifs, or eyeReturn code/tags
ad tag and ct codes
Ad Tag And CT Codes
  • Ads will run through Helios only if there are ad tags on the site
  • Helios can track clicks only if there are ad tags on the site
  • Basic ad types run through Helios – Leaderboards, box ads, certain badges
  • Any ads not running through Helios will need to be hard-coded
    • Ask for a “Click-thru (CT) link” on Fogbugz
    • Send the ad and the CT link to the site producer with the start and end dates
eyereturn
EyeReturn
  • Third party vendor who provides ad tags (code)
  • Corus uses them for very customized ads, catfish ads, vokens/over the page (OTP), expandables
  • To get code:
    • Ideally a week before launch, send this information to Kevin Williams – swf and fla files, url, flight period, total impressions, where the ads run
    • Include Cal on the emails
eyereturn1
EyeReturn
  • When you get the code (it will be an attached file)
    • Save to the Shared drive
    • Send to Ad Ops via Fogbugz
tracking
Tracking
  • Clicks should be tracked with each ad
    • E.g. “For the Beybladeleaderboard, there were 323 clicks”
  • More customized ones e.g. video are usually tracked through eyeReturn
ad