2013 Lipari Food Show . The Largest Show in the History of Lipari Foods. What Makes it the Largest Show Ever?. Largest Number of Vendors Ever Invited Largest Number of Customers Ever Invited Largest Floor Plan Footprint Ever Largest Number of Booths Ever
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The Largest Show in the History of Lipari Foods
Largest Show Ever?
Largest Number of Vendors Ever Invited
Largest Number of Customers Ever Invited
Largest Floor Plan Footprint Ever
Largest Number of Booths Ever
Largest Number of Items Ever Offered at a Lipari Show
Be Part of What Many Say is
“The Largest Selling Show in The United States”
Suburban Collection Showplace (use Logo)
56100 Grand River Ave
Novi, MI 48374
www.suburban collection showplace.com
About the Show:
The Lipari Food Show continues to present itself as the premiere sales event for many vendors. The last of the true selling shows is a common statement made by many participating Brokers and vendors and 2013 will be no exception. With our recent expansion onto convenience store distribution, more confection & snack variety and our “New” Dairy division we are sure to see a increase in customer interest and attendance this year. Broker and vendor support is the main ingredient to the success of Lipari Shows. Our customers depend on your selling expertise to help guide them through their product selection and purchases of product for the summer selling period.
Bringing some of the top retailer s in the mid-west and a few from across the United States offers you an opportunity to see many customers and make your (our) best sales pitch in a hectic yet fun filled day of networking and selling. This manual will introduce you to everything you need to know to participate in in our one of a kind event. Your participation is the key ingredient to our success we hope you’ll give consideration to participation.
Floor Plan is 40% Larger Than Any Previous
213,500 Square Ft
129,000 Square Ft.
Chain Supermarket Owners
Chain Supermarket Directors
Chain Supermarket Managers
Independent Supermarket Owners
Independent Supermarket Directors
Independent Supermarket Managers
Convenience Store Owners
Convenience Store Operators
Pizzeria Owners & Operators
Foodservice Managers & Chef’s
Attendance could exceed
6000 Attendees in 2013
Over 700 Commercial Flights
171 Passenger Charter Flight
The parking lot will overflow
If you’re late it’s a long walk
24 Area Hotels
1600 Rooms, 3000+ Room Nights
Travel / Lodging Assistance:
For any assistance with transportation or lodging:
Toll Free 800-627-8350
Quantity is limited so contact Rebecca or Russ soon.
It’s Because of You!
And We Appreciate Your Participation
Help us Celebrate our 50th Anniversary
This Theme is all about the Fantastic accomplishments of Jim and Rose Lipari.
As we celebrate our 50 years of success let us remember that all of this started from the back of a station wagon and because of Jim’s vision Lipari is now recognized as a leader in the food distribution industry.
Booth Registration Complete ------------ February 25, 2013
Item Selection Complete ------------------ March 1, 2013
All New Vendor “New Items” Entered ------------- January 25, 2013
All Existing Vendor “New Item Info Entered ------February 8, 2013
On Line Sample Requests Open ------- November 8, 2013
On Line Sample Requests Close ------- April 1, 2013
Refrigerated Case Rental Deadline ----- March 18, 2013
Booth Payment Received By -------------- March 15, 2013
Deduction’s for unpaid booths will be taken beginning March 20
“New Item” Showcase Items Finalized ---March 1, 2013
Name Badge Entry Deadline -------------- April 15, 2013
Show Set Up ------------ April 23, 2013 --- 8:00am to 7:00pm
Booths MUST be set up April 17th
Celebration Reception ---April 23, 2013 -- 7:00pm to 12:00am
Lipari Masquerade Ball- April 24, 2013
9:00am to 6:00pm
DON’T WAIT TILL THE LAST DAY TO ENTER OR COMPLETE A TASK
AS INFORMATION BECOMES AVAILABLE TO YOU PLEASE ENTER IT OR COMPLETE IT.
YOU CAN EDIT OR ADJUST TASKS UP TO THE POSTED DATE.
Week 1 --- May 20, 2013
Week 2 --- May 27, 2013
Week 3 --- June 3, 2013
Week 4 --- June 10, 2013
Week 5 --- June 17, 2013
Week 6 --- June 24, 2013
Week 7 --- July 1, 2013
Week 8 --- July 8, 2013
Booth Dimensions: 10’ X 10’
8’ Back Drape --Alternating panels
Red, Black & Yellow
3’ Side Curtains – (Required)
Colors will alternate by aisle
Booths are FULLY CARPETED
Booth / Participation Fee:
$4,000 per Booth
There are no half booth options
Any questions on booth arrangements must be directed to
Don Symonds 517-202-7550
Decorating your booth is a critical part of your participation is the Lipari Show. As much as this is selling show it is also a event that has grown in popularity for the excitement we create with decorations. Many customers bring their cameras to make sure that the capture that excitement of the theme decorations. This years Lipari 50th Anniversary theme
offers many opportunities for you to WOW the customers with some unique decorations. Think about a Elegant Masquerade Party as you plan your booth decorations.
Need Decoration Help?
Lipari is proud to partner with Bishop Design and Display as our preferred decorator for the show. Contact Bishop for any assistance you may need with you decorations , from small to large Bishop Design and Display can help make sure that your booth stands out to the crowd and is remembered by all.
This is the Hottest opportunity available. These displays will be featured for customer review during the Tuesday Evening Reception, one hour before the show opens and at the entrance during the show.
Contact your Category Manager
for more information.
$150 per item
Limit 9 items per unit (1 item may have multiple flavors)
$1,000 for the entire Unit
Because booth assignments are made at a later date
YOU DO NOT NEED A BOOTH NUMBER
ON THE FORMS WHEN YOU FILL THEM OUT.
Lipari will provide booth numbers to BoCo prior to installation of utilities.
Each Booth is equipped with:
8’ Back Drape
Alternating panels Red, Black& Yellow
3’ Side Curtains – (Required)
Colors will alternate by aisle
One 8’ Skirted Table
Colors will alternate by aisle
One Seven (7) Gallon waste receptacle
Booths are FULLY CARPETED
(Chairs are not allowed in Lipari Booths unless there are special medical circumstances. We encourage that breaks be taken in seating areas provided)
Art Craft Display is the Decorator for the Lipari Food Show. Their dedicated team of professionals have established them as a leader in all facets of the trade show and event industry.
You can order additional tables, risers, drapery or other event accessories.
Order online at:
Use Event Code 209453
Discounts are available if you order required services prior toApril 15, 2013
What makes a Lipari Show so unique is the requirement that customers attend the show to get the deals. THERE ARE NO PREORDERS of show products. Our expectations are that there will be in excess of 6000 customers pass in front of your booth. The opportunity to sell to those customers is often determined by the quantity and quality of the staff in the booth.
A good sales strategy begins with your staff and their ability to service and sell the customers
We are pleased to have a relationship with Lowe Refrigeration to provide refrigerated cases for the Lipari Show. We attempt to combine all orders for the show to save on the transportation costs.
To order cases:
Safety supersedes all rules. Always watch for and report any dangerous situations that could harm you or one of our guests. We have a excellent record of injury free shows and with you help we can keep it that way.
Fire codes require that anyone cooking with open flame have a fire extinguisher in their booth . Codes also restrict the size of propane canisters allowed into facilities If you plan to use this equipment contact Don Symonds or the Suburban Selection Showplace for the exact rules.
Our Vendors have always been very considerate of the facilities where we hold our events. In fact we have received substantial discounts for how clean we leave a facility when we complete a show. We ask that booths be left vacuum ready when you leave them at the end of the show day. A $500. clean up fee will be deducted from any vendor that fails to teardown a booth or leaves a excess amount of trash in their booth.
ICE WILL BE PROVIDED!
Ice will be delivered on Tuesday April 23rd and be located on the Lipari Frozen Food Trailer. Ice will be available through the day on April 24th.
Make sure your booth is equipped properly to maintain and check cold and hot food temperatures throughout the day. One ill customer is one to many.
There are several options to have Product Samples delivered to the show:
All Samples will be delivered to Suburban Collection Showplace on Tuesday April 23, 2013.
NO BAGS MAY BE PASSED OUT AT ANY BOOTH.
Lipari has a long standing policy regarding the passing out of samples at our food shows. We strongly encourage sampling to our customers to allow them to determine taste and quality of product. Sampling should consist of small portions of product that the customer can consume at the booth. We STRONGLY DISCOURAGE passing out of product fro the customers to take from the show. We ask that you develop a list in you booth of customers and products they want sampled. Arrangements can then be made to deliver the customer retail units or full cases after the show.
Forgotten Harvest will perform food recovery for local food banks at the end of the show.
Lipari has created an exclusive wireless order system that allow you to place orders with only a san gun, bar codes and the press of a few buttons. This system allows for extremely fast order retrieval and offers the customer an itemized receipt of purchases showing each item, the allowances that they received, and totals of their savings while attending the show. It is imperative that every person in the booth be trained on how to operate these scan guns. Brochures are available explaining how to operate the equipment and training will take place during show setup on Tuesday April 23, 2013
WE CANNOT PUT ENOUGH EMPHASIS ON BEING PROFICENT IN THE OPERATION OF THE EQUIPMENT
It could be the difference between a bad show and an outstanding show experience.
Market Priced items.
These items will have current prices at the time of the show on them but will be subject to change
Signs will be made for each item in the show showing the price customers will pay. THESE SIGNS WILL BE PASSED OUT ON THE MORNING OF THE SHOW. They will need to be placed next to each items so customers are aware of the price of the item. These signs are important because Lipari does not publish pricing till the day of the show. Make sure that you have adequate help to put these signs up on Wednesday Morning prior to 9:00am.
Show item Stickers will be provided when requested. These stickers have all of the product information (minus pricing) These can be used to create books or posters making it easier to order with the scan guns. Contact Don Symonds if you would like a set of these
Bonus Bucks are your opportunity to work the room and recognize good customers. Bonus Bucks are most often used for deeper discounts on volume purchases. Things you need to know are:
Name tags are a REQUIREMENT for anyone attending the show. Because of issues related to unauthorized people exiting and entering different areas of the show our name tag will be strict. There are three types of badges that you will see:
TO ELIMINATE DELAYS, SUBMIT A NAME BADGE REQUEST FOR ANYONE WORKING YOUR BOOTH AT YOUR ONLINE REGISTRATION SIGHT BY APRIL 15, 2013
SHOW DAY ATTIRE – Dress the Theme!
Elegant, Masquerade Attire is appropriate but
make sure you’re comfortable for a fast paced day.
Business Casual – should you choose not to dress the theme
PRESHOW CELEBRATION – Dress Comfortable
Recognizing that many vendors will come directly from setting up their booths. Please be comfortable and enjoy the meal.
Name Badges will be required and need to be ordered with your booth registration. (limit two people per booth please)
The Lipari Family requests your presence for an evening networking and relaxation before the show. Please join us as we kick back a little after a hard day of show set up. This is one small way for the Lipari Family to show their appreciation for all you do for our company. Customers from great distances will also be attending this event so this is a great opportunity to begin networking for Wednesday’s selling show.
Date: Tuesday April 23, 2013
Place: Suburban Collection Showplace Diamond Center
Time: 7:00pm – 12:00am DJ /Dancing
7:00pm – 9:00pm Buffet Dinner
(Beer / Wine provided by Lipari
cash bar for mixed drinks)
9:00pm Shuttle busses to Casino’s
For assistance with: show item authorization,
pricing, deals or order form questions:
Director of Deli
Deli Category Manager
Deli Category Manager
Director of Bakery
Bakery Category Manager
Director of Dairy
Dairy Category Manager
Director of Confections
Confections Category Manager
Director of Grocery / FS
Grocery / FS Category Manager
Director of Packaging
Packaging Category Manager
Director of Seafood
Seafood Category Manager
Director of Procurement
Director of C-Stores
C-Store Category Manager
For assistance with:
Show facility or layout:
586-447-3500 ext. 9570
Kim Robertson 9242
Amy Henry 9241
Joan May 9252
Bill Slott 9353
John Hunter 9340
Jim Farber 9354
Mike Murphy 9249
Avi Brandvain 9270
Sharon Seller 9343
Lou Borrelli 9275
Jillian Hakalo 9287
Bob Palmateer 9534
Greg Poma 9243
Jerry Newport 9295
Jimmy Lipari 9339
Julie Nelson 9233
Mike Elsasser 9239
Matt Montgomery 9247
We look forward to seeing you at the show
Click on the Food Show page and then Vendor Registration
Your booth registration must be complete by:
February 25, 2013
Let Us Help You Get Registered
If you’re interested in hands on training
Join us immediately following this presentation