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SEO Company in Singapore, we make businesses grow by leaps and bound. Our SEO Expert Singapore SEO, SEM, and SMM packages is to take your website on the

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what is ppc

What is PPC?

  • PPC and SEO servicesare the topmost trending Search Engine Marketing strategies on the web. To extract the maximum benefits from a constantly swelling traffic on the internet, focusing on these two services is a must.
  • PPC implies Pay-per-click.  In this service, the owner of the website pays for every click which takes customers to the landing page of the website.
  • In other words, this is a service which lets you drive the traffic to your website by making you pay for every click on your website’s advertisement. Google Ad Words is a great tool for PPC marketing.
what is the quality score

What is the Quality score?

Nowadays, the most popular SEO packages extend Ad Words PPC services. The cost per click or CPC is the cost borne by the owner in the process of earning the traffic. This cost can vary from high to low depending on your quality score. This score is a cumulative count on a scale of 1 to 10, maintained by Google based on multiple parameters. These parameters are tracked by monitoring your history on the Google Ad Words tool. A quality score near to 10 can significantly reduce your CPC, giving you a much better ROI figure.

strategies to boost your quality score
Strategies to boost your Quality score

Work on your Landing page

Focus on Keywords

Display Relevant Content

Mind the loading times

Merely choosing appropriateSEO packages which offer Ad Words PPC marketing service is not enough. To optimize the click to business conversion ratios, a website needs to have an effective landing page

Google Ad Words follows a PPC oriented model. Choosing appropriate keywords and bidding on the selective, profitable ones is an indispensable art to be learned.

The quality of the content should never be compromised. The website should uphold content which justifies its pre-defined goals aptly.

Once the website has the attention of the audience, make sure it loads fast. If the website takes too long to open up, this might discourage the customers from returning back to it