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For more course tutorials visit<br>www.bus330.com<br><br>BUS 330 Week 1 DQ 1 Role of the Marketing Function<br>BUS 330 Week 1 DQ 2 Products and Services<br>BUS 330 Week 2 DQ 1 Product Life Cycle<br>BUS 330 Week 2 DQ 2 Product Usage Categories<br>BUS 330 Week 3 DQ 1 Customer Relationship Management<br>BUS 330 Week 3 DQ 2 Demographics and Trends<br>BUS 330 Week 3 Written Assignment (Dramatic Youth Population)<br>BUS 330 Week 4 DQ 1 Functions of Marketing Management<br>BUS 330 Week 4 DQ 2 Marketing Plan<br>
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BUS 330 professional tutor • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 2 DQ 1 Product Life Cycle • BUS 330 Week 2 DQ 2 Product Usage Categories • BUS 330 Week 3 DQ 1 Customer Relationship Management • BUS 330 Week 3 DQ 2 Demographics and Trends • BUS 330 Week 3 Written Assignment (Dramatic Youth Population) • BUS 330 Week 4 DQ 1 Functions of Marketing Management • BUS 330 Week 4 DQ 2 Marketing Plan • BUS 330 Week 5 DQ 1 Corporate Social Responsibility • BUS 330 Week 5 DQ 2 Marketing Ethics and Children • BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) • Role of the Marketing Function. What is the role of the marketing function in business? • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? BUS 330 Entire Course BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 professional tutor • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered in that class—for example, business remodeling service under consulting and operations. • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 professional tutor • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation . • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. BUS 330 Week 2 DQ 2 Product Usage Categories (Ash) BUS 330 Week 3 DQ 1 Customer Relationship Management
BUS 330 professional tutor • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope. • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years . BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Week 3 Written Assignment (Dramatic Youth Population)
BUS 330 professional tutor • Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan
BUS 330 professional tutor • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source. • Marketing Ethics and Children • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished . BUS 330 Week 5 DQ 1 Corporate Social Responsibility BUS 330 Week 5 DQ 2 Marketing Ethics and Children
BUS 330 professional tutor • Focus of the Final Paper • The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work . BUS 330 Week 5 Final Paper (Marketing Managers and Strategy)
