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EERE Web Standardization: The Story Behind EERE’s First Enterprise Web Template Part 1. Interlab Nov. 5, 2003 Menlo Park, CA Heidi Rex and Shauna Fjeld, NREL. Outline. Scope Management Buy-In Standardization Groundwork Standardization Implementation Process Communicating the Decree

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eere web standardization the story behind eere s first enterprise web template part 1

EERE Web Standardization:The Story Behind EERE’s First Enterprise Web Template Part 1

Interlab Nov. 5, 2003

Menlo Park, CA

Heidi Rex and Shauna Fjeld, NREL

outline
Outline

Scope

Management Buy-In

Standardization Groundwork

Standardization Implementation

Process

Communicating the Decree

Impacts of the Project

scope
Scope

EERE’s Web site was inconsistent and fragmented, and NREL’s Web team had the solution: standardization.

This team was charged with developing the structure and process that is envisioned to change over 15,000 EERE Web site pages.

management buy in
Management Buy-In

Timing is everything

E-Government Strategy – 2/2002

EERE reorganization – 4/2002

Quote from OMB – 9/2002

standardization groundwork
Standardization Groundwork

Branding

Common terminology/navigation

standardization groundwork8
Standardization Groundwork

Branding

  • Consistent corporate image
standardization groundwork53
Standardization Groundwork

Branding

  • Needed prioritization on what to brand

Example: DOE

EERE

Office of Weatherization and Intergovernmental Programs

State Energy Program

Conservation Update – Newsletter

standardization groundwork54
Standardization Groundwork

Branding

  • Branding benchmark study
standardization groundwork55
Standardization Groundwork

Branding:

Benchmarking study offered three branding models Model 1 – Master brand

EPA

Model 2 – Integrated branding

Microsoft

Model 3 – Sub brand

Discovery

standardization groundwork56
Standardization Groundwork

Common terminology

Information architect perspective

  • Common elements can create a more satisfying user experience
  • Common navigation and terminology should be used in large, complex Web sites
standardization implementation
Standardization Implementation
  • Technical issues – will be covered in Part II
  • Mock up
  • Template today
    • FreedomCAR & Vehicle Technologies Program
standardization implementation61
Standardization Implementation
  • Consistent domain and file naming conventions
  • Quality assurance checklist
  • Standards philosophy:
    • Standards are created by a committee
    • We take extra pains to explain the “why,” the context, and the reasons for the standards, as much as possible
  • Standards and Guidelines Web site
process
Process
  • Without a process, template and guidelines will not work
  • GE Web style guide
    • Professional style guide
    • Poor execution
    • Guidelines gone bad
communicating the edict
Communicating the Edict

EERE Standards and Guidelines list serve

  • List serve gives updates to the standards and announces new sites going live, new rules, and new regulations
  • Now have 150 people on the list
  • Effective communication tool
impacts of the project
Impacts of the Project

All contractors and laboratories that support EERE can use the template, and EERE corporate can still be assured:

  • Its brand is being maintained
  • Its sites are accessible and 508-compliant
  • Its sites are useable across the organization
impacts of the project68
Impacts of the Project

This project separates the content from the delivery mechanism – efficient because people who know the content do not need to know how to code html pages.

This standardization with consistent corporate image, common terminology and naming conventions, and the new process have set EERE up for a content management system.