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Hazel team – Senior Management

Hazel team – Senior Management. Objectives : Long- term vision Focus on core business Geographic scope Innovation – look for the competitive advantage Adolescent / „Teenager“. Table of contents. Introduction SWOT New Strategy Expenditures Marketing

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Hazel team – Senior Management

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  1. Hazel team – Senior Management • Objectives: • Long-termvision • Focus on corebusiness • Geographicscope • Innovation – lookforthecompetitiveadvantage • Adolescent/ „Teenager“

  2. Table ofcontents • Introduction • SWOT • New Strategy • Expenditures • Marketing • Introductionofthenewproduct • Mission Statement • Q&A

  3. “SWOT” Analysis of 2011

  4. New Strategy • Focus on “teenagers” • 5 key sectors • Asian market unviable, closing market activity • New logo • New innovative product / less old products • Bonus for sales reps when exceeding quota • Electronic Data Interchange (EDI)

  5. Marketing • Make-up your friend in 500 stores • New advertising campaign • “Teen Vogue” • “Hazel - New Product” • & Investment R&D

  6. Vogue

  7. Introducing new product Kommt heute nacht hier rein. Unser neues Product sind „eyeshadows“ So was in der Art wird das sein, benutze viele begriffe die die schönheit, glanzusw beschreiben 

  8. Mission Statement • Beauty products of high quality • Adolescents using our products are beautiful • Strong R&D, continuously improved products • Relationship with costumer base, involvement of consumer for innovating products

  9. Q&A Contact • Dodds, RachelSenior Manager - MarketingEmail: senior.dodds@Hazel.comorofficenumber 105 • Berger, NickSenior Manager - StrategyEmail: senior.berger@Hazel.comorofficenumber 223

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