Issues • AMN standards do not include… • Supporting file size limits • Total ad delivery size limits • Total ad delivery object limits • Caching requirements • Compression requirements • AMN standards are not enforced. • Our ad delivery system, and our advertisers use more objects than necessary. • Our ad delivery system, and our advertisers use render blocking technology.
Ad Delivery Comparison On Friday May 4th, AOL.com and Yahoo.com both ran Spider-Man 3 Ads.
Ad Delivery Comparison • AOL uses 5 objects (120K) • 2 Ad Delivery Objects (23K) • 2 Supporting Files (63K) • 1 Flash File (34K) • Yahoo uses 2 objects (71K) • Inline Ad Delivery (7K) • 1 Supporting File (1K) • 1 Flash File (63K) • AOL compresses no objects • Yahoo compresses all objects • AOL caches no objects • Yahoo caches all objects • AOL doc.writes script & flash • Yahoo does not doc.write script AOL Media Networks initial file size limit is 30k. This limit is not applied to supporting script files allowing this 96k delivery.