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Cruise Promotion Around Japan and North West APEC Region. May 2006 TAKEMURA, Junichi The Overseas Coastal Area Development Institute of Japan ( OCDI). Why is the cruise industry in Japan still embryonic?. 1. Social restrictions such as short period of holidays, casino issues

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cruise promotion around japan and north west apec region

Cruise PromotionAround Japan and North West APEC Region

May 2006

TAKEMURA, Junichi

The Overseas Coastal Area Development Institute of Japan

(OCDI)

why is the cruise industry in japan still embryonic
Why is the cruise industry in Japan still embryonic?
  • 1. Social restrictions such as short period of

holidays, casino issues

  • 2. Insufficient efforts to expand cruise market
  • 3. Lack of cooperation among related parties
  • 4. Negative image of cruising i.e. seasickness,

expensive and dull

  • 5. Travel agencies lack specialists for selling

cruises

1 social restrictions such as short period of holidays
1. Social Restrictions such as Short Period of Holidays

Retirement of Baby Boomers will change the cruise market in Japan.

impact from the retirement of baby boomers in japan
Impact from the Retirement of Baby Boomers in Japan
  • Employed persons born from 1947 to 1951

3.32million persons

  • Economic impact of their retirement

Total impact on consumer spending

7,776 billion yen

Overseas Travel 980 billion yen

Domestic Travel 136 billion yen

(News Release: March 2006, Dentsu)

destination sampling
Destination Sampling
  • Cruising is a important vehicle for sampling destination areas to which passengers may return.

Agree: 85%

  • Fully expect to return to the same geographical area / destination for another type of vacation.

Agree: 49%

(The Overview Spring 2005, CLEA)

2 insufficient efforts 3 lack of cooperation
2. Insufficient Efforts 3. Lack of Cooperation
  • (1) Between Central and Local Government

~VJC (Visit Japan Campaign)

  • (2) Between Economies

~ ASEAN-Japan Cruise Promotion

~ Joint Cruise Research with Korea & China

Cruise Promotion by Collaboration

collaboration between economies
CollaborationBetween Economies
  • With ASEAN

Cruise Promotion Program (2003 - )

  • With Korea & China

Joint Cruise Research (2003 - )

the mediterranean sea

Spread of Cruising Area

The Mediterranean Sea

The North West APEC Region

7 days cruise

12 days cruise

The Caribbean Sea

8 days cruise

8 days cruise

other solutions
Other Solutions
  • Implementation of Pilot Cruise
  • Introduction of a Cruise Adviser Recognition System
  • Establishment of local association to Promote Cruising