How to self-publish your own contents on the internet market ( itunes , amazon and others)

1. How to self-publish your own contents on the internet market (itunes, amazon and others) Present at 16-Nov-2013 Ottawa-Montreal Joint Symposium Heesuck Martin Jung, P.Eng Author of an Ebook “Mentoring of job-seekers @ Canada or U.S.”

2. Agenda or Summary Layout Introduction Internet Business Model • What you need to make an ebook? • Contents, ISBN and TAX 11 10 9 1 2 4 3 5 6 8 7 • Direct and indirect B-modelFree or Non-Free • If you are too busy…Ebook support services • Are you a prosumer? • World is changing from mass consumer to prosumer • Epub formatConverting your txt to epub • Ebook stores • Requirements and supports of stores • Paper book vs. ebookPros and Cons • Store Publish sites • Not ebook selling site • Motive • A personal experience • Q&A • Thanks for your patient

3. 1. Introduction Internet Business Model How much PSY earned by “KangNam Style” • Youtube Ad : $870,000 (880 mil. Views) • iTunes Download : $2,400,000 (2.7 mil. download@1.29 x 70%, 30% goes to Apple) • What makes those difference ? Source : thestar.com (http://www.thestar.com/entertainment/music/2012/12/05/gangnam_style_how_much_money_can_psy_make_from_youtube.html)

4. 2. Direct and indirect B-model Free or Non-Free Youtube (indirect market) Itunes (direct market) • Customer (viewer) does not need to pay. However, ad may apply before playing video. Or you can subscribe the ad-free account with your expense. • Customer direct buy contents from market and own the materials. Use it as much as you want without Ads.

5. 3. Are you a prosumer? World is changing from mass consumer to prosumer. • Producer + Consumer = Prosumer • As Alvin Toffler (futurologist) predicted, world is changing from mass production to customized production with small quantity • You may buy contents (book, music & video) while you may sell your own contents in Amazon or iTunes

6. 4. Paper book vs. ebook Pros and Cons • Paper book • Pros: traditional, intuitive, easy scan and no power required • Cons: Initial publication cost is high (At lease $20,000 required), Max.Royalty is 10%, Required ISBN & Publisher company • ebook • Pros: No physical weight & space, easy to purchase, multi-device platform, possibly update, No cost to publish and maintain stocks, Royalty is high • Cons: Device req’d(phone, tablet, ebook reader, PC or else), not intuitive, limited advertise for non-professional author.

7. 5. What you need to make an ebook? Contents, ISBN and TAX • You need contents. In case of ebook, you may convert your materials to epub format • While paper book required ISBN number, you may not need ISBN since many company provide there own book ID system. So, ISBN is recommendation. • While US sell $25/book, Canada is free (CISS) • TAX, Credit Card etc • For paid book, TAX is applied. Generally, you may need EIN number which provided by IRS (U.S.) Also, you may need SIN, Credit Card and so on.

8. 6. If you are too busy… Ebook support services. • Complete Do-It-yourself. • You have to convert your materials to epub, get ISBN&EIN and load to service providers • Use aggregator • Share your royalty with aggregator. Approved aggregator will support you to get ISBN, upload file to itunes and so on. • https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa/wa/displayAggregators?ccTypeId=13 • Custom ebook service provider • You may provide materials and service fee, they will provide converting, design and load to itunes & others

9. 7. Epub format Converting your txt to epub • Epub format ??? • Standard format for ebook to use multiple platforms (ebook reader, PC, phone, tablet and etc) • Similar to HTML editor, you can add hypertext, picture, link and so on. • How to make epub • You may install an epub software or you may use web interface. • Non-Korean : SIGIL(http://code.google.com/p/sigil/) • Korean : ebook stylist (http://metoobooks.co.kr/) • Pages (iworks) for Mac (not free) may be also good epub editor

10. 8. Ebook stores Requirements and supports of stores Changes to supports at 2013 (PC & Mac)

11. 9. Store Publish sites Not ebook selling site. Web sites for publish ebook 1. Amazon : https://kdp.amazon.com/self-publishing/signin 2. ibook store : https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa 3. Google : https://accounts.google.com/ServiceLogin?service=printpublisher&continue=https%3A%2F%2Fbooks.google.com%2Fpartner%2Fgaiaauth&hl=en_US&ltmpl=books&gsessionid=BL-kgDcGDyOKvEB37ssq2g 4. 리디북스: http://cp.ridibooks.com/cp/login

12. 10. Motive A personal experience. Who ? While off-line publishing system has many obstacles, on-line publishing has no limit. So, Anyone can publish on internet. What ? There is no limit except your book may threaten the public safety. Though store has the right to review the contents, they cannot review all the contents. You may publish your own recipe for your cooking, tips for study or how to organize every day’s task. Why ? The way to share information is developing according to human-history. Only the formation is different. Even, you do not need to write your own story. You may make an ebook for interviewing others. If you feel something interesting, go for it!!! How ? Have an interest thing in your daily life. Otherwise, you may find some themes while you travel, work, study or look inside of you. Where ? Dig INTERNET When ? Right now

13. 11.Q&A Thanks for your patient Thank you Q&A Reference; http://powersft.tistory.com/ (my blog) http://www.collectionscanada.gc.ca/ciss-ssci/index-e.html (Canadian ISBN Service System-CISS)