Intro to e-marketing. What is e-marketing?. e-marketing = Internet marketing ( iMarketing ), digital marketing , web marketing , online marketing , search marketing Basically, marketing products/services over the internet. Marketing, advertising and PR are not equals.
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What is e-marketing? • e-marketing= Internet marketing (iMarketing), digital marketing, web marketing, online marketing, search marketing • Basically, marketing products/services over the internet
Marketing, advertising and PR are not equals • Marketing is the interdisciplinary umbrella advertising, public relations, direct marketing, sales promotion and direct selling
Which one is your expertise? • http://www.digitaldjtips.com/2011/05/how-to-succeed-at-djing-marketing/
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Public relations • practice of managing the flow of information between an individual or an organization and the public
Public relations • aim : to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. • Common activities: speaking at conferences, working with the press, social media and employee communication
Direct marketing • Direct marketing removes the "middle man" from the promotion process • company's message is provided directly to a potential customer (email, direct mail, online ads, SMS, telemarketing). • Has a “Call to action” • used by companies with smaller advertising budgets , • cannot afford to pay for advertisements on TV • often do not have the brand recognition of larger firms.Read more: http://www.investopedia.com/terms/d/direct-marketing.asp#ixzz2AkBL6zOV
Personal Selling • face-to-face communication, personal correspondence, or a personal telephone conversation. • more costly than advertising • used only when its high expenditure can be justified. • Example : sell sophisticated computer system may require the use of personal selling, while the introduction of a new product to millions of consumers would not
Personal Selling • door-to-door selling and home demonstration parties. • primarily used for personal care products, cosmetics, cookware, encyclopedias, books, toys, food, and other items of special interest to homemakers • Products tend to be fairly complex (e.g. financial services or new cars). • There is some contact between buyer and seller after the sale so that an ongoing relationship is built. • purchase tends to involve large sums of money • http://wiki.answers.com/Q/What_is_the_difference_between_Personal_Selling_and_Direct_Selling • http://www.wildboy.co/blog/personal-selling-vs-direct-marketing/
Video references http://www.youtube.com/watch?v=oH87MtZuBcY Watch this video “This is Digital Marketing: From Ad Men to Math Men | Mediative”