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Andrew Trader Investor, Maveron. Matt Graves Communications Director, Twitter. Travis Kalanick CEO, Uber. How To Buy Sartorial Socks. Step 1. Choose A Package. Step 2. Choose A Subscription Length. The Classic. The Sartorialist. $15.00 $40.00 $165.00. $18.00

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Presentation Transcript
slide1

Andrew Trader

Investor, Maveron

Matt Graves

Communications Director, Twitter

Travis Kalanick

CEO, Uber

step 2 choose a subscription length
Step 2. Choose A Subscription Length

The Classic

The Sartorialist

$15.00

$40.00

$165.00

$18.00

$50.00

$195.00

Single Order

3 Months

12 Months

Delivery begins the next calendar month following the date order was placed.

slide8

If shopping with a girlfriend/partner...

Total Cost: $100+

Total Time: 2 hours

Traditional

20 minutes to drive downtown

$5 parking

20 minutes selecting socks

1 minute waiting in line

$51 for 3 pairs of socks

$10 food court

15 minutes eating

20 minutes to drive back home

Total Cost: $73

Total Time: 1 hr & 16 minutes

SARTORIAL SOCKS

5 minutes to select package

1 minute to pay

$50 for 6 pairs of dress socks

Total Cost: $50

Total Time: 6 Minutes

ideal customer

Fashionable

30 years old

$50,000 annual income

Uses social networks daily

Fashionista

25 years old

$40,000 annual income

Spends 5% of income online shopping annually

Ideal Customer

Primary Market

Secondary Market

market size

True Potential Market Reach

Market Size

2 in 5women will likely be interested

1 in 5 men will likely be interested

30Million

U.S. MEN AGED 25-39

2.94Million

POSSIBLE U.S. REACH

Source: StatsCanand BCStats

slide13

Brick & Mortar

Online

Feature

High Quality

Progressive Styles

Affordability

Convenience

Free Delivery!

slide17

Chanel

Jeremy

Sophie

Kim

Leadership Experience

Entrepreneurial (non-profit) Experience

Amateur Graphics Designer

IT Consulting And Business Analysis Experience

Part-Time Fashion Blogger

Company Spokesperson

Stylish

Fantastic Writer

Accounting Experience

Stand Up Guy

Blogger

Retail And Merchandising Experience

Social Media Expert

Customer Service/Hospitality Experience

Business Development Experience

Sales Experience

Sock Supplier Connections

Service Management Training

Style Director &

Copywriter

Business Development

Social Media

Director

Team Leader

slide19

The Classic

$4.50

$36

$45

$79.50

$165.00

12 Months

$1.50

$12

$15

$11.50

3 Months

$40.00

$0.50

$4

$5

$5.50

Single

$15.00

slide20

The Sartorialist

$4.50

$49.50

$45

$86

$185.00

12 Months

$1.50

$16.50

$15

$17

$50.00

3 Months

$0.50

$5.50

$5

$7

Single

$18.00

slide24

August

September

October

November

December

December

Business Registration, License & Permits

In-depth Supplier And Target Blog Analysis

Develop Website & Marketing Materials

Establish Contracts With Suppliers

Form Partnerships With Fashion Bloggers

Soft Launch & First Month Order Period

December Delivery Order Period

First Shipment

risks
Risks

Risk 1: Transaction errors

  • Transactions will be checked every three days to ensure accuracy.
  • Use reliable payment sites like PayPal or Google Checkout.

Risk 2: Problems in delivery to customers

  • Set up alternative delivery methods for our clients.
  • Systems in place to compensate customers for error.

Risk 3: Problems in delivery from suppliers

  • Order in advance of client shipment dates.
  • Order four months of orders in advance.